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Sustainability Spotlight: Adroit

This dreamy line of hand-dyed boho home and fashion finds is crafted with the environment in mind.

Adroit proprietor Rajni Kavula stands in front of a clothing rack filled with her hand-dyed pieces.
Photo by: Nicole Morrison

Meet the makers who are making a difference for our planet, one eco-friendly design at a time.

When it comes to designing her eco-conscious line of indigo tie-dyed ponchos, ikat tank tops, and shibori pillows, Adroit founder Rajni Kavula is guided by intuition. “Once the fabric is ready, I decide what to make out of it,” explains the Freemont, California-based maker. “I have guidelines, but the actual process of creating patterns on textiles is very intuitive. And no two pieces are alike.”

Explore the Adroit collection

The roots of Rajni's business reach back to five years ago, when Rajni’s father passed away and the then–yoga instructor set out in search of a hands-on activity to help her find solace. “I needed to do something, because yoga was not really helping me overcome the grief of losing my father,” she says. That something started with picking up a long-forgotten pair of knitting needles, and evolved into a multi-medium creative exploration touching on macramé, jewelry making, and more. Eventually, Rajni discovered shibori and began experimenting with hand-dyeing, infusing her father’s legacy of sustainable, simple living into each of her pieces.

A stack of shibori-dyed pillow covers from Adroit
SHOP: Shibori-dyed pillow covers from Adroit, $45 each

Adroit proprietor Rajni folds a long strip of fabric

A geometric tank top from Adroit
SHOP: Geometric tank top from Adroit, $64

Rajni folds a piece of cotton to prepare it for dyeing

A vat of all-natural indigo dye

“Growing up in India, I was raised in a family that believed in simplicity,” says Rajni. “My father followed Gandhi—who was the epitome of living a simple life—so subconsciously, I think I’ve always been drawn toward the same philosophy.” Today, that passed-down principle informs her deliberate approach to design, from the materials she uses to her making process and even her packaging supplies. “My sister is an organic farmer in India, and she connected me with a group of local weavers who produce fabric from cotton that’s grown without pesticides or chemicals,” explains Rajni. “I source my cloth straight from the weavers themselves, which ensures they’re getting a fair price and lets me know where my fabric is coming from—from the ground up.”

Rajni places a bundle of bound fabric into a vat of dye

An indigo-dyed kimono from Adroit

SHOP: Indigo-dyed kimono from Adroit, $130

Rajni removes rubber bands from a freshly dyed piece of fabric "It’s always amazing to see the results," says Rajni of the hand-dyeing process. "Each piece is so unique."

A hot pink lumbar pillow from Adroit
SHOP: Hot pink lumbar pillow from Adroit, $87

Rajni drapes a just-dyed piece of fabric over a clothesline in her backyard to dry

At home in her sunny California backyard, Rajni mixes up her own vats of all-natural indigo dye, taking care to maintain each batch for as long as possible to help conserve water. “I initially started working with cold dyes, but then I learned about the amount of chemicals that were involved,” she says. “I think it all comes back to my upbringing where everything had to be naturally sourced—I really wanted to stay away from harmful chemicals.”

In addition to prioritizing natural materials and minimizing her water usage, Rajni also repurposes her dyeing supplies in her packaging, giving string used to bind fabric new life as indigo ribbons for her kraft-paper wrapped orders. And many of her pieces, like the lightweight ruana shawl that can also be worn as an oversized scarf, are intentionally designed to be long-lasting and versatile. “Buying clothing can have a negative a chain reaction on the environment,” she says. “So if someone is purchasing something from me, I want it to be able to be used in multiple ways for years to come.”

A DIY indigo dye kit from Adroit
SHOP: DIY indigo dye kit from Adroit, $55

An array of hand-dyed indigo fabrics

A shibori-dyed ruana shawl from Adroit
SHOP: Shibori-dyed ruana shawl from Adroit, $129

Rajni sews a piece of indigo dyed fabric using a sewing machine

Rajni posing with a clothing rack of her items

As her business has grown, Rajni has slowly but surely found the peace she was looking for, relishing the meditative aspect of her work and paying it forward to students through in-person dyeing workshops and hands-on DIY kits. “For me, meditation is when I forget about everything else, and I’m 100% present. That happens when I’m doing my craft,” she explains. “I feel very thankful and blessed to be in this space every day. I found healing through art.”

Photographs by Nicole Morrison.

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Katie Hawley image
Katie Hawley

Katie Hawley is a senior editor at Etsy. She's also an aspiring weaver, a perpetual snacker, and head-over-heels obsessed with her dog.


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