Play Cupid like a pro with a little help from some of our favorite small shops.
Sure, you could play it safe with a generic heart-shaped box of chocolates, but where’s the fun in that? This year, we’re leveling up our gifting game and showering all the loves of our life with one-of-a-kind Valentine’s gifts as special as they are, straight from small businesses on Etsy. After all, our favorite people put their hearts into everything they do—so it only makes sense to get them a gift from an independent seller who does the same.
We’re talking a gorgeous ceramic planter for your green-thumbed galentine, a cozy waffle-weave robe as cuddly as your mom, or a handsome, handcrafted apron for your home-cooking cutie to help them live their best chef life. Keep scrolling for unique Valentine’s Day ideas, including gifts for her, gifts for him, and gifts for the littlest members of your crew—plus a whole host of affordable Valentine’s Day gifts under $50 and presents on sale up to 40% off*. And remember, self-love is just as important, so we'll be treating ourselves to a little Valentine’s gift, just because—and we encourage you to join us!
Valentine’s Day gifts for him
Sometimes he's sweet, sometimes he's spicy, and sometimes he makes us laugh until we cry. From our partners to our dads and wacky uncles, our favorite dudes keep us guessing, and that's just one of the reasons we love them. Show him just how much you cherish those little things that set him apart with a non-cheesy Valentine’s gift that’s made just for him. From a one-of-a-kind patchwork sweatshirt you'll want to steal for yourself (trust us) to a personalized key ring that'll help him keep tabs on his guitar pick too, these gift ideas speak especially to what makes him oh-so-special. Discover more Valentine's Day gift ideas just for him.
A sturdy apron
A multipurpose keychain
A monogrammed wallet
A stylish sweatshirt
A sentimental snapshot
Valentine’s Day gifts for her
Whether it's a pair of heart-shaped hoops she'll rock every day, a pretty pair of taper candles for her next dinner party, or a classic leather crossbody bag in the most beautiful shade of blush, these cute Valentine’s gifts for her are perfect whether she’s your bestie or your beloved. With swoon-worthy finds starting at just $18, these unique Valentine’s gifts for her are sure to put a smile on her face. Discover more Valentine's Day gifts made especially for her.
A perfect purse
A snuggly robe
Hand-dipped candles
An eye-catching planter
A delicate pair of earrings
Valentine’s Day gifts for kids
From sweet DIY crafts to keep little hands busy to matching tees for the whole crew and yes, something fun for fur babies too, these cute Valentine’s day gifts are made with the smallest sweethearts in mind.
Customizable crowns
Super-cute craft kits
A pawsitively purrfect pet costume
Coordinated besties tees
Mix-and-match bath bombs
SHOP: Heart-shaped bath bombs from Kind & Bloom, $19
Valentine’s Day gifts up to 40% off*
We'll admit it: Nothing sets our hearts aflutter like a good deal. Lucky for all of us, the Valentine’s Day Gift Sales Event is here, and its chock-full of thoughtful ideas at incredible prices! Save big on on personalized present picks like pet portraits and always-popular name jewelry—and so much more. Think of it as your Valentine's Day gift to yourself, and put that extra change towards something special just for you. You deserve it, savvy shopper!
An adorable pet portrait
A bespoke name bracelet
A chic sleepwear set
A custom photo key ring
A timeless leather belt
Matching couples' Valentine's Day gifts
Calling all fans of a matching moment! This is your time to shine. If you resisted the urge to go full-on coordinated for your couples' holiday gifts, consider this permission granted to lean in. After all, what is Valentine's Day if not sentimental? Keep it subtle (and practical) with a pair of luxe luggage tags or tug hard at those heartstrings with one of our personal faves, a set of sweatshirts custom-embroidered to match a photo of your choosing, with the option to add personalized text, too!
Lounge-worthy pjs
Custom-embroidered sweatshirts
Matching couples' bracelets
Coordinated luggage tags
Printed dress and top
Cute Valentine’s Day gifts under $50
A extra-special gift from a small shop with a small price tag? Talk about major heart eyes! Send love from near or far with wilt-proof flowers they can display year-round, surprise your favorite fashionista with an on-trend hair accessory or statement ring, or capture your best sides with a set of printable personalized portraits perfect for that blank wall they've been eyeing. These Valentine’s gift ideas are all under $50 and sure to make their day.
A dazzling signet ring
A balletcore bow
A lovely leather coin purse
Digital couples' portraits
Fabulous forever flowers
SHOP: Decorative faux flowers from Another Studio, $10
Shop all Valentine's Day gift ideas
Discover more gifts on Etsy
- Offer and pricing subject to availability and change at the discretion of sellers. See individual shops for details and up to date pricing.
