Play Cupid like a pro with a little help from some of our favorite small shops.

Valentine's Day gift ideas from Etsy
Photo by: Create Gift Love, Another Studio, and April Notes (from left)

Sure, you could play it safe with a generic heart-shaped box of chocolates, but where’s the fun in that? This year, we’re leveling up our gifting game and showering all the loves of our life with one-of-a-kind Valentine’s gifts as special as they are, straight from small businesses on Etsy. After all, our favorite people put their hearts into everything they do—so it only makes sense to get them a gift from an independent seller who does the same.

We’re talking a gorgeous ceramic planter for your green-thumbed galentine, a cozy waffle-weave robe as cuddly as your mom, or a handsome, handcrafted apron for your home-cooking cutie to help them live their best chef life. Keep scrolling for unique Valentine’s Day ideas, including gifts for her, gifts for him, and gifts for the littlest members of your crew—plus a whole host of affordable Valentine’s Day gifts under $50 and presents on sale up to 40% off*. And remember, self-love is just as important, so we'll be treating ourselves to a little Valentine’s gift, just because—and we encourage you to join us!

Valentine’s Day gifts for him

Sometimes he's sweet, sometimes he's spicy, and sometimes he makes us laugh until we cry. From our partners to our dads and wacky uncles, our favorite dudes keep us guessing, and that's just one of the reasons we love them. Show him just how much you cherish those little things that set him apart with a non-cheesy Valentine’s gift that’s made just for him. From a one-of-a-kind patchwork sweatshirt you'll want to steal for yourself (trust us) to a personalized key ring that'll help him keep tabs on his guitar pick too, these gift ideas speak especially to what makes him oh-so-special. Discover more Valentine's Day gift ideas just for him.

A sturdy apron

Washed canvas apron SHOP: Washed canvas apron from Leatherworks Store, $80

A multipurpose keychain

Personalized keychain SHOP: Personalized keychain with guitar pick slot from Create Gift Love, $29

A monogrammed wallet

Leather bifold wallet SHOP: Leather bifold wallet from Clark and Taft, $150

A stylish sweatshirt

Patchwork sweatshirt SHOP: Patchwork sweatshirt from Josie Creas, $150

A sentimental snapshot

Framed photo print with personalized message SHOP: Framed photo print with personalized message from Fabric Film Studio, $43

Valentine’s Day gifts for her

Whether it's a pair of heart-shaped hoops she'll rock every day, a pretty pair of taper candles for her next dinner party, or a classic leather crossbody bag in the most beautiful shade of blush, these cute Valentine’s gifts for her are perfect whether she’s your bestie or your beloved. With swoon-worthy finds starting at just $18, these unique Valentine’s gifts for her are sure to put a smile on her face. Discover more Valentine's Day gifts made especially for her.

A perfect purse

Crossbody leather bag SHOP: Crossbody leather bag from Alex Bender, $206

A snuggly robe

Waffle-weave linen bathrobe SHOP: Waffle-weave linen bathrobe from April Notes, $135

Hand-dipped candles

Red beeswax taper candles SHOP: Red beeswax taper candles from Mo&Co Home, $18

An eye-catching planter

Rippled ceramic planter SHOP: Rippled ceramic planter from Castoe Pots, $30

A delicate pair of earrings

Heart hoop earrings SHOP: Heart hoop earrings from EVREN, $118

Valentine’s Day gifts for kids

From sweet DIY crafts to keep little hands busy to matching tees for the whole crew and yes, something fun for fur babies too, these cute Valentine’s day gifts are made with the smallest sweethearts in mind.

Customizable crowns

Personalized crowns SHOP: Personalized crowns from Madly Wish, $42

Super-cute craft kits

DIY felt pouch SHOP: DIY felt pouch kit from Sheep Creek Studio, $36

A pawsitively purrfect pet costume

Valentine's Day pet costume SHOP: Valentine's Day pet costume from Ticketybootique, $22

Coordinated besties tees

Matching family T-shirts SHOP: Matching family T-shirts from Little Mia Bella, $19

Mix-and-match bath bombs

Heart-shaped bath bombs from Etsy SHOP: Heart-shaped bath bombs from Kind & Bloom, $19

Valentine’s Day gifts up to 40% off*

We'll admit it: Nothing sets our hearts aflutter like a good deal. Lucky for all of us, the Valentine’s Day Gift Sales Event is here, and its chock-full of thoughtful ideas at incredible prices! Save big on on personalized present picks like pet portraits and always-popular name jewelry—and so much more. Think of it as your Valentine's Day gift to yourself, and put that extra change towards something special just for you. You deserve it, savvy shopper!

An adorable pet portrait

Custom pet portrait SHOP: Custom pet portrait from Homme Sur La Lune, on sale for $25 (originally $31)

A bespoke name bracelet

Personalized name bracelet SHOP: Personalized name bracelet from EVREN, on sale for $68 (originally $114)

A chic sleepwear set

Linen pajama short set SHOP: Linen pajama short set from TATAua, on sale for $73 (originally $104)

A custom photo key ring

Custom photo key ring SHOP: Custom photo key ring from Gift4More, on sale from $17 (originally from $33)

A timeless leather belt

Personalized leather belt SHOP: Personalized leather belt from Gift4More, on sale from $42 (originally from $85)

Matching couples' Valentine's Day gifts

Calling all fans of a matching moment! This is your time to shine. If you resisted the urge to go full-on coordinated for your couples' holiday gifts, consider this permission granted to lean in. After all, what is Valentine's Day if not sentimental? Keep it subtle (and practical) with a pair of luxe luggage tags or tug hard at those heartstrings with one of our personal faves, a set of sweatshirts custom-embroidered to match a photo of your choosing, with the option to add personalized text, too!

Lounge-worthy pjs

Linen pajamas SHOP: Linen pajamas from MagicLinen, $156

Custom-embroidered sweatshirts

Custom-embroidered photo sweatshirt SHOP: Custom-embroidered photo sweatshirt from Lusmay, $62

Matching couples' bracelets

Matching couples' bracelets SHOP: Matching couples' bracelets from Be Genuine, $90

Coordinated luggage tags

Personalized matching leather luggage tags SHOP: Personalized matching leather luggage tags from Create Gift Love, $53

Printed dress and top

His and hers matching outfits SHOP: His and hers matching outfits from zanaani, from $70

Cute Valentine’s Day gifts under $50

A extra-special gift from a small shop with a small price tag? Talk about major heart eyes! Send love from near or far with wilt-proof flowers they can display year-round, surprise your favorite fashionista with an on-trend hair accessory or statement ring, or capture your best sides with a set of printable personalized portraits perfect for that blank wall they've been eyeing. These Valentine’s gift ideas are all under $50 and sure to make their day.

A dazzling signet ring

Bejeweled signet ring SHOP: Bejeweled signet ring from Junk Jewels, $34

A balletcore bow

Pink silk hair bow SHOP: Pink silk hair bow from Rosemarine Textiles, $39

A lovely leather coin purse

Digital couples' portraits

Personalized couples' portrait SHOP: Personalized couples' portrait from Myminifam, $41

Fabulous forever flowers

Metal decorative flowers from Etsy SHOP: Decorative faux flowers from Another Studio, $10

Discover more gifts on Etsy

Discover more extra-special Valentine's Day gifts from small shops

  • Offer and pricing subject to availability and change at the discretion of sellers. See individual shops for details and up to date pricing.