From fringed fashion to country decor, the new take on the Wild West is more fun than a hoedown!
Saddle up for a stylish summer! From bestselling country albums to the proliferation of fringed fashion everything, the Western aesthetic revival is here in full force, transcending its cowboy roots to become a symbol of rugged-yet-chic, free-spirited style. “The newest version of the Western trend incorporates timeless elements like leather, suede, and fringe with a touch of glam,” explains Etsy Trend Expert Dayna Isom Johnson. Picture cowgirl boots elevated with metallic accents, turquoise-studded accessories, and horse girl–approved charm jewelry.
Searches for horseshoe charms may be up by a whopping 428%*, but this homestead trend isn't just relegated to your wardrobe! “In the home, we’re seeing shoppers lean into durable, distressed leather and denim furniture, infused with more contemporary pieces for a look that’s both laid-back and luxe," says Dayna. Can't get enough of the look? Be sure to check out gift ideas for The Cowgirl and The Cowboy and get ready to giddyup for one wild adventure to the West! Read on for more on how to make the trend your own.
Home sweet home on the range
These fresh finds breathe new life into the Western ranch aesthetic.
1. A terrific tea towel
SHOP: Cowboy tea towel from Calhoun & Co., $18
Available in fun shades like Cactus and Desert Rose, buyers love the personality-packed designs and vibrant colors of this screen-printed cotton towel designed by Brooklyn-based illustrator Kerry Stokes.
2. An a-moo-zing door knocker
SHOP: Highland cow door knocker from Brass Bees, $105
Crafted from solid brass, this Highland cow door-knocker took UK-based husband and wife duo Jamie and Victoria Reid over a year to perfect—but it's safe to say they nailed it! Says one sweet five-star review: “Perfect touch for these Scotland descendants.”
3. A ‘Yee-haw’ art print
SHOP: Yee haw print poster from Emma Boys Design, from $24
Portland-based designer Emma Boys is beloved for her outdoor-inspired artwork, and this museum-quality poster makes a unique way to add a touch of country to your gallery wall.
4. A Wild West woven blanket
SHOP: Saloon Sandy woven throw blanket from The Little Avocado, $118
This cozy throw blanket is hand-woven on jacquard looms and features a print guaranteed to make any cowgirl's heart sing. One fan raved: “Such a fun decor piece! Whimsical meets Wild West, the perfect combo.” We couldn't agree more!
5. A ‘Howdy’ typographic poster
SHOP: Howdy tile typographic poster from Head West Studio, from $30
This statement piece elevates any space without overpowering, thanks to its creative tile-inspired typographic design and goes-with-anything neutral palette.
6. A bookend reboot
SHOP: Cowboy boot bookend from Delightfully Dutch, $25
These boots were not made for walking, but they’re perfect as bookends or tablescape decor. Some shoppers even used the handmade figurines as a vase for their succulents—genius!
7. A ‘Howdy’ handmade mug
SHOP: Howdy handpainted ceramic mug from Cugino Ceramics, $76
Buyers adore the playful boot handles on these adorable mugs from the Istanbul studio of two best-friends-turned-business-partners who love throwing clay.
Western wardrobe wonders
These style standouts from small shops are rodeo ready!
8. A fabulous fringed jacket
SHOP: Vintage fringed sued jacket from Plume Vintage Boutique, $268
These days, we simply can't get our full of fringe, and this vintage brown suede jacket from the '70s is topping our wishlists in a major way.
9. Vintage cowboy boots
SHOP: 1970s vintage cowboy boots from NakedintheBowery, $120
Another '70s wonder! Curated by a small shop in Canada, these silver leather kickers complete the perfect head-to-boot look, and also fuel our of-the-moment obsession with metallic footwear.
10. Blast-from-the-past bolo ties
SHOP: Vintage bolo ties from Wantful Tingz, from $27
Bolos are back in a back way, and these vintage animal-inspired styles give new life to the Western must-have accessory.
11. A charming necklace
SHOP: Cowboy charm necklace from Quinney Collection, $127
All aboard the charm jewelry train! These handcrafted necklaces are gold-filled which makes them water and tarnish-resistant, but also affordable—a win, win, win.
12. A fun fringed bag
SHOP: Suede leather fringe crossbody bag from Adoratti Handbags, $203
Handmade in the heart of Italy using textured Dollaro leather, this flirty bag boasts an adjustable strap that lets it do double duty a a shoulder or crossbody tote.
13. A dashing denim vest
SHOP: Bluebell vest from Prairie Merry, $140
This made-to-order ’70s-inspired denim vest is handcrafted by Meredith Peebles, a Texas-born, Los Angeles-based designer and stitcher with a serious eye for style.
14. A gorgeous galloping lapel pin
SHOP: Galloping horse enamel pin from Micush, $12
A go-to gift for any horse rider (or admirer), this pretty pin began with a simple pencil sketch by illustrator Michal Marko, who was inspired to open her shop after becoming a mom.
15. A super-chic cowboy hat
SHOP: Chic cowboy hat from 86 Vintage, $560
Perhaps the most classic Western accessory of all, this stunning honey-brown felt wool cowboy hat features a silver and turquoise conch-style hat band—and a future place on our heads.
*All data is based on searches between January and March 2024, compared to the same time the previous year.
