Eye Makeup & Cosmetics

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  • Learn More About Eye Makeup & Cosmetics

    Eye makeup is one of the most popular types of makeup, whether it’s for everyday wear or getting glam for a formal event. Here are some of the most popular eye makeup products that beauty enthusiasts can use when creating their eye makeup look:


    • Eyeliner: Eyeliner is a great way to define your eyes while doing your makeup. Often in black or dark brown, eyeliner comes in liquid and pencil form, depending on your skill level and needs. You can also find bold eyeliners in various colors like blue, green, and purple.
    • Eyeshadows: From neutral to boldly colored, eyeshadows are a popular type of eye makeup as they’re easy to apply and can create a variety of looks.
    • Mascara: Make your eyelashes pop with a thickening or lengthening mascara, or choose a waterproof formula that’ll stay put when you’re working out, splashing in the pool, or getting teary at a wedding.
    • Eyebrow makeup: Treat your brows to some attention with eyebrow makeup that helps you define your arches and fill in sparse areas.
    • Eye makeup brushes and tools: To create a polished eye makeup look, a set of brushes helps make application easy. Eye makeup brushes come in all types of sizes with various purposes, from blending brushes to ones for precision liner. Makeup tools, like tweezers for brows or eyelash curlers, assist you in making your eyes stand out.

    Makeup is an excellent tool for expressing our individuality and creativity. Here are some go-to eye makeup ideas to try with your eyeshadows, eyeliners, mascara, and more.


    • Smokey eye: Smokey eye makeup consists of blended darker-colored neutrals in brown, gray, and black to create a sultry and smoldering look.
    • Glitter eye: Be bold with a glitter eye makeup look that will have your lids sparkling all day and night.
    • Natural eye: Natural eye makeup is a go-to if you prefer a more understated look. This style of makeup is soft and gives the illusion of not wearing much makeup at all, making it perfect for a casual daytime look or a timeless wedding eye makeup look.
    • Dramatic eye: Stand out from the crowd with a dramatic eye makeup look that features contoured eyeshadow, bold colors, glitter, and statement-making winged eyeliner.

    Sometimes natural eye makeup looks won’t cut it, especially for costumes or themed parties! On Etsy, you can find plenty of fun Halloween eye makeup or special effects products that are perfect for putting together a fun and one-of-a-kind look. Whether you’re a special effects makeup artist or are creating a DIY look for a costume party, you’ll find rhinestone eye makeup appliques, feather eyelashes, and more.