Montreal, Quebec


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About PasPeurDuNoir

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On Etsy since 2018

The project was first born from a desire: to create by minimizing as much as possible the ecological impact and help our society to move towards a fairer and more transparent system. NOT AFRAID OF THE DARK wanted to create mixed baby clothes, finding the offer rather limited in this area.

"The diversity of clothing makes it possible not to maintain stereotypes associated with the sex of the baby, but also to be able to reuse the clothes for the brother or sister for example."

The idea is also to bring a French touch in terms of design in order to diversify the offer present on the North American market.

Like some designers who are beginning to take the opposite of the received ideas that black should not be used for the baby, PAS PEUR DU NOIR wanted to perpetuate this momentum by offering some black or quite dark models, although the entire collection will also offer lighter models because the idea is to offer a warm and comforting universe. So you will have quickly made the link with the name of the brand which also recalls the common fear of many children and the famous "not even afraid".

The choice of the squirrel comes from the interest it presents from a graphic point of view. It is also an animal that helps our ecosystem to develop because the squirrel forgets the seeds that eventually germinate. This makes him a perfect symbol while making a nod to the city of Montreal.

The models are made with quality in mind and composed of organic cotton or polyester from recycled plastic bottles. The fabrics of the garments are designed and manufactured in Canada. The accessories (scarf and cap) are, however, for the moment, made from organic cotton jersey imported from China but their design was made in Canada. The reason is that an equivalent fabric made in Canada required a minimum quantity to be produced that was too large compared to the number of accessories to be launched for start-up. Prints are made from water-based ink. Fabric dyes meet human and environmental ethical standards and are not harmful to health. All items are assembled in Quebec by a company of women in social reintegration. The labels are also made of organic or recycled materials. Some supply elements such as zippers or buttons come from Canadian companies, but their manufacture is sometimes done abroad if the element in question does not have a Canadian-made equivalent to our knowledge.

Production partners

  • Petites-Mains

    Montreal, QC

    Petites Mains est une entreprise d’Insertion qui repose sur trois paliers essentiels afin d’équilibrer sa mission et ses services : Formation, Insertion, Production. Site web:

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