Hello, I'm Kate 🌸
Pretty by Kate started the way most good things do — at a kitchen table, surrounded by too many open tabs and a notebook full of restaurant names.
I was planning a trip to Japan for me and my partner, and I couldn't find a single guide that actually felt like us. The blogs were overwhelming. The PDFs on Etsy were beautiful but generic — the same ten cafés copy-pasted into every itinerary. So I made my own. Day by day, hotel by hotel, with maps and flight times and the little hand-drawn touches I wished someone had made for me.
Friends asked for copies. Then their friends did. And here we are.
What I make
Two things, both close to my heart:
🗺️ Personalised travel guides — you tell me where you're going, who's coming, your flight number and where you're staying, and I'll put together a guide built around your actual trip. Day-by-day plans, hand-picked restaurants, tappable maps, live flight tracking, and an editor so you can tweak any little thing until it feels right.
💌 Pretty paper goods — the printed stationery, cards, and keepsakes that started it all. Designed to be the kind of thing you can't quite bring yourself to throw away.
What makes it different
Every guide is genuinely personalised — not a template with your name dropped in. I obsess over the details: real places that really exist, beautiful typography, soft colours that look good in your hand and on your phone. Everything is made to be kept, printed, tucked into a tote, and actually used.
A small promise
I'm a one-woman studio in the UK. Every order matters to me. If something isn't quite right, message me — I'll always make it right.
Thank you for being here. I hope something I made ends up coming with you somewhere wonderful.
Kate x