Our House Rules

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Our House Rules

Listing Mature Content Correctly

Etsy aims to maintain a marketplace appropriate for general audiences, but some content may not be suitable for everyone. If you are selling items with mature content as defined below, you must comply with the stipulations in this policy to list items appropriately. Mature content generally falls into one of three categories:

1. Sexually Explicit This includes items intended for use during sexual activity, items used to promote sexual wellness, items used for sexual pleasure enhancement, and items depicting or describing sex organs.

Examples include:

  • Kegel weights
  • Sex toys
  • Dildos, vibrators
  • Bdsm/bondage gear
  • Sex furniture
  • Visual depictions of human genitalia or anus
  • Items resembling genitalia

2. Sexually Suggestive This includes items with text or imagery intended to be sexually provocative.

Examples include:

  • Items, such as clothing, with language describing explicit or euphemistic sexual activity
  • Listings with text or imagery intended to fetishise the item for sale

3. Graphic This includes items with violent, gory, or profane text or imagery (some violent items are prohibited - see our Violent Items policy). This also includes explicit taxidermy.

Examples Include:

  • Excessive use of profane language in print or imagery
  • Imagery depicting graphic dispositions of human bodies, including dead, dying, profusely bleeding, burned, etc.
  • Gory visuals, such as mutilated body parts or exposed internal organs
  • Explicit types or representations of taxidermy, such as wet specimens or displaying internal organs
  • Mature content listings will remain in all Etsy searches by default. If you would like to remove mature content from your search, type “-mature” at the end of your search.

Mature content must comply with the following policies:

  • Listings containing mature content must be tagged with "mature".
  • Mature content may not appear in the public areas of your account, including but not limited to username, avatar, or shop home.
  • The first thumbnail image in your item listing should be kept appropriate for general audiences. Additional images in the listing may show the item in its entirety.

Pornography is prohibited on Etsy.

Last updated on 13 Jul, 2020