Seller Handbook

Advice and inspiration for successfully running your Etsy shop

Seller Handbook

The Ultimate Guide to Etsy Search

Get an inside look at how Etsy search works and learn strategies for optimising your shop and listings.

By Etsy Staff 19 Sep, 2018
Photo by Natalie McComas

Reach the millions of shoppers who come to Etsy looking for something special with a smart search optimisation strategy. Optimising your shop and listings for Etsy search can help you reach new audiences and build your customer base. In this guide, you’ll learn how using the right keywords in your tags and titles and adding categories and attributes creates new opportunities for your listings to match with shoppers’ searches. You’ll also learn how to improve your search ranking by optimising your listings for conversion and following Etsy’s customer service best practices.

Chapter 1: How Etsy Search Works

Learn more about the phases of Etsy Search and the factors that go into search ranking.

Chapter 2: Keywords 101: Everything You Need to Know

Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

Chapter 3: How to Price Your Shipping Competitively

Lower shipping costs can help you appeal to shoppers and have a positive impact in Etsy Search. Get tips on pricing your shipping to make the sale.

Chapter 4: Create Listings That Convert

Increasing your conversion rate may improve where your listings rank in Etsy Search. Check out these tips for increasing your views.

Chapter 5: How Great Customer Service Can Improve Your Search Ranking

Great reviews and an About section may improve your shop’s search ranking while intellectual property issues and cases can hurt it.

Chapter 6: Understanding Your Performance and Making Adjustments

Coming soon! In the coming weeks we’ll introduce a new way to explore your traffic data to help you better understand the search terms that are bringing buyers to your shop. Check back here for our tips on making the most of it.

Chapter 7: Checklist: Optimising Your Shop for Etsy Search

Check off all the items on this list and you’re 10 steps closer to more visibility in Etsy Search.

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Note: Etsy Search is always changing. These are some of the current best practices we recommend and we’ll regularly update this content to keep you informed*.

*As of September 2018



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