Miru is inspired by Japanese visual aesthetics, Kawaii anime culture, harajuku fashion and modern minimalism. This shop concept was conceived by us two geeks in love, a design nerd and an engineer graduate who sought a simple dream of creating wearable accessories and printed media.

The dream that was the concept of Miru started in a basement, during a screen printing project and later a binge session of a bunch of online videos on how to create enamel pins. Miru was then developed, researched and conceived by us two. One of us is a creative founder and the other simply the second founder, one has the talents, concepts and ideas the other business and communication abilities to get stuff made.

Miru means to see in japanese, the brand uses the symbolic japanese cherry blossoms of spring, a time of renewal, and life’s fleeting nature. The shape used also emulates the shapes of a kaleidoscope, an optical illusion emitting growth and repetition.