Ruby Blue Co.

Toronto, Ontario 71 Sales On Etsy since 2019

5 out of 5 stars (18)


Ruby Blue Co.

Toronto, Ontario | 71 Sales

Shah Ruby

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Shah Ruby

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Last updated on 16 Oct, 2019

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Average item review
5 out of 5 stars


In the process of designing this necklace, I lay out the pieces that I’m going to use and see what order is most balanced and pleasing to the eye.

About RubyBlueCo

Sales 71
On Etsy since 2019

My family and I live in the Beach neighbourhood in Toronto, Ontario. Nearly everyday we like to go play at the beach. During this time together, we collect some of nature's treasures from the lake. This includes, sea glass (also known as mermaid tears - brilliant), driftwood, interesting stones and other recycled materials. Once we bring these goodies home, my sweetie husband, Alan, helps me clean and treat them accordingly (from sanding to polishing to oil-treating them with lavender and other essential oils). I then take over and do the design work.

I have been fortunate to be designing jewellery for over twenty years now. I use to have a line that catered toward the fashion industry and retail shops that I would wholesale to. While I enjoyed creating fashion forward pieces, I was catering more to what was trending and in demand. Nowadays, I am a mom of two young ones. My daughter Caspian is two and a half and my son Boston has just turned one. I have just got back to designing again, and it feels so great to be back at it. I have recently launched Ruby Blue Co. Ruby is our last name and the blue, well it represents water and life's ever changing ways in general. Ruby Blue is a reflection of where I am in my life peace (well....when my toddler is having a somewhat good week) and at one with Mother Nature. I am so pleased that I am making jewellery that comes from my heart and pieces I love and wear daily.

I originally opened up this shop in 2017 but did not list my first item until today (July 2019); as I was blessed to have two little ones in a row. So my apologies for the lack of activity. I plan to do my best in designing, listing, and shipping items out to you fine folks as quickly as possible. If at anytime you are not pleased, let me know and it would be my pleasure to help out.

Thanks a lot for reading a bit about my journey. And for your interest in my jewels.


Shah (mama of the Ruby family)

Shop members

  • Shah Ruby

    Owner, Designer

    Handcrafted jewellery inspired by the Toronto Beach neigbourhood

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