SpiritStrandCreate

Hi! I’m Briana — the creator behind SpiritStrand Creations and a proud cheer mom.

SpiritStrand was inspired by my daughter’s cheer journey and all the special moments that come with being part of this world. If you’re a cheer parent, you know the feeling — the early competition mornings, the bows and glitter, the nervous excitement before they step onto the mat, and the overwhelming pride when they give it their all.

Some of my favorite memories are those busy mornings getting ready for competitions: hairspray in the air, music playing, teammates laughing, and making sure every ponytail is just right. Those moments are small, but they’re such a big part of the cheer experience.

That’s where the idea for SpiritStrand began. I wanted to create cheer ponytails that help athletes feel confident, strong, and competition-ready. When a cheerleader looks in the mirror and loves the way she looks, it adds that extra spark of confidence before she performs.

As a mom, I’ve seen firsthand the dedication, teamwork, and heart that these athletes put into their sport. SpiritStrand is my way of celebrating that spirit and supporting the incredible athletes and families who make the cheer community so special.

Every ponytail is created with care, pride, and the understanding that it’s more than just an accessory — it’s part of the moment.

Thank you for supporting my small business and for letting SpiritStrand be a small part of your cheer journey.