Jaffa Cat is primarily a graphic design studio but now days graphic designers do a lot! Logos, flyers, layouts, websites, pattern design, illustration and now jewellery design, there's a lot hats I wear but I love it all.
The process of designing my jewellery normally starts with me narrowing down all the ideas I have floating around my head, I have to figure out which ones will work. To do this I make some quick thumbnail sketches and find a composition that works well for laser cutting. The design must be only two colours wood and etched wood. The detail can't be too fine or it will be hard to see. I then scan these sketches into adobe illustrator and trace them with the pen tool. I do a couple of test prints and refine the design until I am happy. Then I send off the designs for laser cutting. Then they are sent back to me and I add the findings. Shipping off a package to my lovely customers is definitely my favourite part. I imagine them opening up a Jaffa Cat package and it puts a smile on my face!