I've been experimenting with writing software that creates generative visual designs for a number of years. In 2013, I decided to take a shot at transforming one of my generative designs into a gift for my wife. We went down to a local laser cutting workshop and created the first batch of necklace pendants.

From there, friends and family and word of mouth have slowly grown interest to the point where we have now expanded to two design lines and starting to sell to the public.