Se acabó fingir. Se acabó disculparse. Se acabó esperar a que aparezca una tienda que lo entienda.
Done pretending. Done apologizing. Done waiting for a shop that gets it.
Me llamo Lori. Soy la creadora de Obviously Co y, casualmente, soy una mujer con TDAH diagnosticado tardíamente que pasó la mayor parte de seis décadas siendo divertida, capaz, exitosa y absolutamente convencida de que algo andaba mal con ella. Aviso: no andaba mal con ella.
Obviamente.
Pero estuve ocupada durante todas esas décadas. Logrando cosas. Cumpliendo con mis responsabilidades. Manteniendo todo bajo control mientras me preguntaba en silencio por qué todo me parecía tan increíblemente difícil cuando todos los demás parecían manejar las mismas cosas sin esfuerzo.
Resulta que había una razón para ello. Lo descubrí a los 55 años. TDAH: actualmente mi superpoder.
Actualmente, divido mi tiempo entre Obviously Co y otros proyectos creativos, porque resulta que un cerebro como el mío, con décadas de energía creativa reprimida, es, en efecto, bastante grande. Obviamente.
Creo prendas para la mujer inteligente, sarcástica, consciente de sí misma y completamente harta de todo, en el mejor sentido de la palabra. El humor aquí es sutil. El ingenio es agudo. La empatía es genuina. Y los diseños son impecables.
Lo que significa que esta tienda es para muchas mujeres...
La mujer de la Generación X a la que, por fin y afortunadamente, ya no le importa nada.
La mujer de la Generación Z que nunca tuvo ninguna y no se disculpa por ello.
La mujer neurodivergente que pasó décadas preguntándose qué le pasaba y que recientemente descubrió que no le ocurría nada.
La mujer que es audaz, un poco irreverente y que ya no pretende ser otra cosa que quien realmente es.
El sabelotodo.
La persona ambiciosa que, en silencio, está agotada.
Mujeres diferentes. La misma energía. Obviamente.
Si eres gracioso, consciente de ti mismo, un poco cansado y estás harto de actuar con normalidad, estás en el lugar correcto.
¿Por qué "Obviamente"?
Porque cuando finalmente comprendí lo que estaba sucediendo en mi propio cerebro, todo se reorganizó en torno a esa palabra.
Obviamente, nunca fue un defecto de carácter.
Obviamente, el agotamiento era real.
Obviamente, tenía razón sobre mí mismo desde el principio.
Y obviamente, obviamente, debería haberlo sabido antes. Pero aquí estamos. Más vale tarde que nunca.
Pasé 55 años pensando que yo era el problema. No lo era. Tú tampoco lo eres.
Obviamente.
— Lori, obviamente Co
My name is Lori. I am the woman behind Obviously Co — and I am, as it happens, a late-diagnosed ADHD woman who spent the better part of six decades being funny, capable, accomplished, and absolutely certain that something was wrong with her. Spoiler alert: Nothing was wrong with her.
Obviously.
But I was busy all those decades. Achieving. Showing up. Keeping every plate spinning while quietly wondering why it all felt so impossibly hard when everyone else seemed to manage the same things so effortlessly.
Turns out there was a reason for that. I found out at 55. ADHD — currently my superpower.
These days I split my time between Obviously Co and a handful of other creative ventures — because it turns out a brain like mine with decades of pent-up creative energy is, in fact, a lot. Obviously.
I make things for the woman who is smart, sarcastic, self-aware, and completely over it all — in the best possible way. The humor here is dry. The wit is sharp. The empathy is real. And the designs are immaculate.
Which means this shop is for a lot of women...
The Gen X woman who has finally, blessedly, completely run out of f's to give.
The Gen Z woman who never had any to begin with and is not apologizing for it.
The neurodivergent woman who spent decades wondering what was wrong with her and recently found out — nothing.
The woman who is bold, a little irreverent, and done pretending to be anything other than exactly who she is.
The smart-ass.
The overachiever who is quietly exhausted.
Different women. Same energy. Obviously.
If you are funny, self-aware, a little tired, and completely done performing normal — you are in exactly the right place.
Why "Obviously"?
Because when I finally figured out what was going on with my own brain, everything rearranged itself around that word.
Obviously it was never a character flaw.
Obviously the exhaustion was real.
Obviously I was right about myself all along.
And obviously — obviously — I should have known sooner. But here we are. Better late than never.
I spent 55 years thinking I was the problem. I wasn't. You aren't either.
Obviously.
— Lori, Obviously Co