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Anett Franke

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Anett Franke

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Average item review
5 out of 5 stars
(29)

About TAFwomanDE

Sales 198
On Etsy since 2018

The company: TAF woman

TAF woman is a small, family business. The design is developed in Leipzig and mainly produced in the region.

Anett Franke:
"In my work as a fashion designer, I like to play with shapes and materials – as a woman for women – always under a new aspect.
Often new possibilities arise in design, and when I notice that the idea is suitable for a collection, I go further and develop models against the typical background of TAF fashion:
These are models with an exclusive, innovative and at the same time self-evident character, often asymmetrically cut, dynamically draped using exciting materials from craftsmanship or research. The aspect of beauty – not the overly pleasing – is important to me. I also associate this with an advantageous cut and a high-quality, careful implementation."
Developing design in a small business today is often a balancing act between serving the mainstream trend and preserving one's own statement.

"Design follows an artistic idea and the function of the object, whereby the materials used should suffice for both.
If everything comes together happily and value is placed on a high-quality implementation, design is always sustainable, because it succumbs less to fashion."


This is how our TAF customer could feel in our fashion (... and this is how we use our design ideas):
I'm there, but I'm not the loudest in the room (straight shoulder posture, emphasis on upright neck posture, use of color with no colorfulness). I always have the freedom of choice, I know different options (asymmetries), but I reject winding paths (clear design).
I love design (optimal proportions for the woman's body and nothing more than a pointed, elaborated detail). I love art and like to surprise (extravagant evening wear with extraordinary surface designs and volume distribution). I have character (elaborate, artisanal details and idiosyncratic designs underline the uniqueness of the models). I like to be cheerful (partly designing the inner life of some garments, which were incorporated with a smile).

Shop members

  • Anett Franke

    Owner, Designer, Gründerin

    Founder, owner and designer of the label TAF woman.

    - 1993 Start of self-employment

    - 1999 The idea for the label TAF woman is born

    - 2010 & 2011 Finalist of the "Innovation Award for
    Modedesign im Bereich Gala und Festmoden".

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More information

Last updated on May 15, 2018
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