airumaCanamo

HEMP ART WEAR MADE IN BERLIN

Berlin, Deutschland | 31 Verkäufe auf Etsy

5 von 5 Sternen
(40 Bewertungen, einschließlich Bewertungen aus DaWanda)

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Ankündigung   Handmade hemp apparel, handmade & customized for you in our airuma home studios in Berlin! Each dress is a single item production, which means you can order each dress in every color & change the pattern according to your preference.

We are an international team consisting of three Berlin based designers, two embroidery artists from Peru, many befriended hobby models and three hobby photographers! We love to work with hemp textiles because hemp fiber production is 100% sustainable and hemp textiles have so many great benefits for the skin:

- poison-free since hemp cultivation does not need pestizides
- sweat-absorbant - hemp fibers can absorb 5 times more water than cotton
- antifungal - hemp textile prevent fungal inflammations
- antibacterial - since it works against these nasty bacteria which produce the sweaty smell, hemp textiles help you to stay fresh all day long
- cooling and silky - hemp jerseys provide air on hot summer days
- UV-resitant - with over 95% UV-absorbtion hemp has a higher rate than any other fibre, comparable only with linen
- super durable: while cotton clothing falls into pieces just after a few years, hemp apparel is super strong and durable for 10 years or much more, depending on treatment and intensity of use

You can always order a color or fabric swatch before you place your order, in order to choose your perfect material & shade... We'd love to hear from you soon!

Ankündigung

Zuletzt aktualisiert am 27. Feb 2018

Handmade hemp apparel, handmade & customized for you in our airuma home studios in Berlin! Each dress is a single item production, which means you can order each dress in every color & change the pattern according to your preference.

We are an international team consisting of three Berlin based designers, two embroidery artists from Peru, many befriended hobby models and three hobby photographers! We love to work with hemp textiles because hemp fiber production is 100% sustainable and hemp textiles have so many great benefits for the skin:

- poison-free since hemp cultivation does not need pestizides
- sweat-absorbant - hemp fibers can absorb 5 times more water than cotton
- antifungal - hemp textile prevent fungal inflammations
- antibacterial - since it works against these nasty bacteria which produce the sweaty smell, hemp textiles help you to stay fresh all day long
- cooling and silky - hemp jerseys provide air on hot summer days
- UV-resitant - with over 95% UV-absorbtion hemp has a higher rate than any other fibre, comparable only with linen
- super durable: while cotton clothing falls into pieces just after a few years, hemp apparel is super strong and durable for 10 years or much more, depending on treatment and intensity of use

You can always order a color or fabric swatch before you place your order, in order to choose your perfect material & shade... We'd love to hear from you soon!

airuma

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5 von 5 Sternen
(40)
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Profil des Shops

airuma - a hemp love story

OUR VISION

We are a young handmade fashion label from Berlin. In our cosy home studios in Berlin-Mitte and Lichterfelde we produce unique ethical fashion of hemp, the fiber of the future! We are passionate about hemp since 2013, when we got Jack Herer‘s legendary „hemp bible“ in our hands. Since the lecture of that book, we believe that hemp can be one of the key solutions for a sustainable future on our planet Earth, and we experienced a strong call to work with this amazing material. The vision of airuma was born!

Our organic clothing of hemp is handmade with a lot of passion, love and dedication, individually for you, item by item. Each of our products is a single item production according to the made-to-order-principle. We customise your garment according to your measurements, hand-sew and hand-dye it in your favourite color. Thereby, we never produce for the waste bin and adjust your order according to your personal needs!

Our label is radically different. We do not limit our ourselves by the word „trend“ and do not produce according to strict saisonal rules, but follow our creative flow. Different from conventional fashion labels, we never throw any of our designs out after one season; instead, our collection always grows. You can order each of our ethical fashion designs at any time in any color.

When hearing hemp fashion and organic clothing, many people first imagine the classic unsexy potato sack look. Our vision instead is that ethical fashion can be super sexy – the potato sack cliché is outdated. We work with super soft and comfortable, high quality hemp jerseys, which are are toxin-free, not scratchy at all, more durable than cotton and super healthy for your skin.


THE AIRUMA TEAM

We, the creators behind airuma are Magdalena and Katja. We are soul-sisters since childhood days. Already in our teenage years, we have sewed or upcycled our own clothing. Thanks to life‘s miracles, we have turned our common passion into a green business today! We work together with befriended hobby fotographers and models at several different projects for our common vision of airuma – ethical fashion made of hemp. Since 2013, we sell our items successfully on Dawanda (now closed), Etsy and soon in our own webshop as well!

Since 2015, we have expanded our original project to the fascinating dimension of fair trade; we entertain a fair partnership with an indigenous artist couple from Peru, Magnolia and Wilson. They are members of the indigenous group of the Shipibo, who are true masters of visionary inspired embroidery art. We integrate their magnificent embroideries in our hemp dresses – thereby, we create unique pieces of art together and generate a fair and stable income source for our Shipibo friends. Discover 50-60 stunning Shipibo embroidery dresses soon here in the shop!

AGB

Weitere Informationen

Zuletzt aktualisiert am 28. Aug 2017
Impressum
Magdalena Jany
Kleinaustr. 19
BERLIN, 14169
Deutschland