APModelsWorkshop

Privacy Policy
Effective Date: 28 May 2025

1. Introduction
This Privacy Policy explains how AP Models Hive ("we," "us," or "our") collects, uses, stores, and protects your personal data when you visit or use our website www.apmodelshive.com, engage with our services, or contact us via our official email channels.

2. Company Information
Company Name: AP Models Hive
Website: www.apmodelshive.com
General Contact: info@apmodelshive.com
Applications, Bookings, Partnerships: models@apmodelshive.com
Advertisements and Promotions: ads@apmodelshive.com
Careers: careers@apmodelshive.com
3. Legal Framework
We operate in accordance with the following UK laws and regulations:

UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)
ICO guidelines on data handling and processing

4. Information We Collect
We may collect the following types of personal data:
Full name, contact details (email, phone)
Photographs, model portfolios, and personal descriptions
Demographic data (age, gender, location)
Technical data (IP address, browser type, device identifiers)
Correspondence and application data
Marketing preferences

5. How We Use Your Data
We use your data for the following purposes:
Processing modelling applications
Booking and coordinating photoshoots and campaigns
Managing agency partnerships and collaborations
Communicating with you regarding job or promotional opportunities
Improving website functionality and user experience
Sending updates, promotions, and newsletter communications (with consent)

6. Lawful Basis for Processing
We process personal data under one or more of the following lawful bases:
Your explicit consent (e.g., when applying via forms)
Performance of a contract (e.g., talent agreements)
Compliance with legal obligations (e.g., tax and accounting records)
Legitimate interests (e.g., direct marketing to current or past applicants)

7. Data Sharing and Third Parties
We do not sell your data. However, we may share your data with:
Partner agencies and brands (with your consent)
IT service providers and secure hosting platforms
Payment processors and legal advisors
Regulatory authorities when legally required

8. Data Storage and Security
All data is stored securely in encrypted databases within the UK or in GDPR-compliant jurisdictions. We employ SSL encryption, firewalls, access control, and periodic audits to protect your data.

9. Your Rights Under UK GDPR.
You have the following rights:
Right to access your personal data
Right to rectification of inaccurate or incomplete data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to certain uses of your data
Right to lodge a complaint with the Information Commissioner’s Office (ICO)

10. Cookies and Tracking Technologies
We use cookies to personalize content, analyze traffic, and enhance site performance. A full cookie notice and management panel is available on our website upon your first visit. You may opt in or out at any time.

11. Data Retention
We retain your personal data only as long as necessary for the purposes for which it was collected, including for legal, regulatory, or accounting requirements. Typically, we retain modelling and career records for up to 6 years post-relationship unless otherwise requested.

12. Marketing Communications
Where you have opted in, we may send promotional emails regarding castings, brand features, and modelling resources. You may unsubscribe at any time using the link in the footer of our emails or by contacting info@apmodelshive.com.

13. International Data Transfers
If your data is transferred outside the UK, we ensure adequate safeguards such as ICO-approved Standard Contractual Clauses (SCCs) or reliance on adequacy regulations are in place.

14. Updates to This Policy
This Privacy Policy may be updated from time to time. Any changes will be published on this page with a revised “Effective Date.” Continued use of our services constitutes acceptance of any updates.