About Setup®
*We Are Setup®*
With a strong and fresh identity, Setup® produces stylish casual clothing for two wheeled enthusiasts. Apparel that looks equally at home up a mountain trail or down the pub with your mates. Designed and printed in England with bold & bright designs on our relaxed fitting, Setup® branded, 100% Cotton jerseys - this is streetwear for bicycle riders.
--
*Setup® Past & Present*
The Setup® Brand was started around the year 2000 by a couple of design students with a passion for push bikes who wanted to create a some tee's for our crew to wear whilst messing around on bicycles. We got our first basic T-Shirt printed in the summer of 2000 and gave it to friends and riders based around our original local scene in Derbyshire, England. We wanted to produce a clean graphic brand with quality casual garments for mountain bike riders to wear as much on the street as the trail. We felt other sports (skate, surf and snowboard etc...) have always had a great history of design orientated clothing brands and we wanted to produce the same for the MTB generation.
In the past few years we have carved out our own style, never straying too far from our original brand focus of clean, bold, geometrical and typography based prints. Its still all about bicycles, specifically mountain bikes, although BMX, trials, fixie and even road now play a part.
We have expanded since our founding years, but are still owned and run by the same 2 riders, and still producing clean and fresh graphics on our own quality apparel. Now we have a larger than ever range made up of new and classic designs hand printed onto our exclusive quality apparel by our own fair hands.
--
If you see a rider wearing Setup® on the trails or the town say hi, they tend to be a friendly bunch! We are all riders - We are all Setup®.
Cheers,
Finn @ Setup®
