Ad in Mary Engelbreit is TERRIBLE!
Sign in to participate in this discussion.
This discussion is public.
I love Mary Engelbreit Home Companion and was excited to see the Etsy full page ad. I got my magazine today and was shocked at how TERRIBLE the ad is.
Don't get me wrong, the products shown are wonderful, but the information that Etsy provides to bring in potential buyers is atrocious.
There is no mention of the actual website www.Etsy.com and just some obscure instructions to go to www.shopname.etsy.com to find the items shown. From this, one is supposed to deduct that they actually need to type in the name of the shop,ie. applecreekdesigns when most average computer users would actually take the instructions literally and type in www.shopname.etsy.com
I figured that if I actually went to www.shopname.etsy.com there might be some instructions to re-route the viewer or at least take the viewer to the etsy homepage, but instead one is taken to an empty store called "shopname".
I wonder how many potential buyers were totally confused and turned off by this.
Posted at 7:22 pm May 12, 2008 EDT
I disagree. I think it's excellent. I think any normal person could figure out how to get to the shop. It's the same format all etsy co op ads use.
And, if you just want to find etsy, there's always a featured seller in ME and if you type etsy in any search engine it will take you to the site.
Posted at 7:34 pm May 12, 2008 EDT
I think this is the same wording as the ad in Craft. I thought it was a little odd/confusing too. I would prefer to see each sellers address right under their photo.
Or under the Etsy logo it could say "go to etsy.com and enter the sellers name under the Sellers:usernames option in search". (well I guess that got a little wordy - but the idea would be to direct them to the username search on etsy.com.)
Posted at 7:44 pm May 12, 2008 EDT