SNS FAQ's (Frequently Asked Questions for Saturday Night Specials) PART 2!

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Original Post

LilMouse says

Hey everyone!

Here is an updated FAQ's about the SNS thread as requested for newer Etsy members :)

SNS FAQ's (Frequently Asked Questions about the Saturday Night Specials) January 2008


The Saturday Night Specials (SNS) is a promo thread that was originated by Willowglass so that Etsy sellers could kick back on a Saturday night and hopefully gain some sales as a result. Buyers look forward to this thread each week which has been running since July 2006! Sellers decide the special for their shop, whether it be a percentage off, free shipping, BOGO, or whatever they choose.


Each Saturday the thread is started at 5 p.m. EST/Etsy time. To make it a true Saturday Night Special, your specials must be limited to Saturday night. If your sales run beyond this time frame, there are plenty of other threads to post them in!
The SNS runs from 5 p.m. EST/Etsy time and *must* officially end at midnight Samoa time (which is 6 a.m. EST/Etsy time on Sunday). You can choose to end your SNS earlier in a different time zone if you wish.


* Post a notice in your Shop Announcement section to ensure that buyers will know what your SNS is.
* End your SNS no later than midnight in the country of Samoa, which is 6 a.m. EST/Etsy time on Sunday.
* Buyers have repeatedly asked for a consistent format, so it's suggested that you start your post with your shop link, what you sell, and then what your special is for the night.
* Post to the Official SNS thread in Promotions.
* There is no recapping (repostings) of your SNS. This is necessary to keep the thread as streamlined as possible for buyers and is at their request, so please make sure you have all your info together before posting.
* Remind buyers to put *SNS* in their notes so you can offer the appropriate discount and also track your SNS sales. The SNS code should only be used for posts in the original SNS thread.


A "secret" is optional and is when a seller hides a certain item in their shop which is usually free with just the cost of shipping. Seller mentions the terms when they announce their secret. It's another promotional tool because it gets people to look through all of your items if your secret is well hidden and possibly they'll make another purchase.

Tonight there will be a change in the thread for chatting in the Etc. forum. "Secrets" will no longer be a part of the chatting thread simply because they've become a runaway train and the thread is too cumbersome and I've been requested to do this. The designated SNS host will post a separate thread in the Etc. forum if you'd like to participate in the "secrets" aspect of SNS.

"Super Specials" are items that are usually offered at a substantial discount to clear them out of your shop. They're offered for a limited amount of time, such as one or two hours. Super Specials would be posted in the Promotions forum.

There is a companion thread in the Etc. forum for chatting and having fun while the SNS is running! So, your SNS posting as well as any Super Specials would be in the Promotions thread and anything else would be in the Etc. forum thread.

loosewirestudio has set up a terrific blog for SNS which you can find at Check it out for info and for some great polls!

Remember, duplicate SNS threads only dilute the official SNS thread. Our Buyers have requested a single place to see SNS, so we have given them this. Please don't create additional SNS threads. It confuses and frustrates Buyers and Sellers alike. Everyone is more than welcome to join the SNS thread. We'd love to have you. It's inclusive! Thanks!

So please extend the courtesy to those of us who have been working at making SNS a success for well over 2 years not to post threads using the SNS name. Thanks so much.

For anyone who is participating in the official SNS tonight, I wish you the best of luck and many sales!!!

Posted at 9:31am Aug 30, 2008 EDT


LilMouse says


Posted at 9:40am Aug 30, 2008 EDT


Hi LilMouse! Great idea to start this info thread!
I will try to help keep it bumped thru-out the day :)


Posted at 9:44am Aug 30, 2008 EDT

LilMouse says

Everyone is welcome in SNS!

Posted at 10:19am Aug 30, 2008 EDT

marking to read later, somehow, i always miss SNS

Posted at 10:20am Aug 30, 2008 EDT


Great for newbies to get their shops noticed!!

Posted at 10:40am Aug 30, 2008 EDT

Wow so there will be three different SNS threads now........promos, chat, and secrets pretty darn cool lol hope everyone can keep up. :o)

Posted at 10:41am Aug 30, 2008 EDT

thanks for the info Mousie!

Posted at 10:49am Aug 30, 2008 EDT

LilMouse says

yep Mel, 3 threads.... lol

Hiya Lotties!

Posted at 10:58am Aug 30, 2008 EDT

Thank you!

Posted at 10:59am Aug 30, 2008 EDT