My best marketing tool: Twitter!
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I want to share with the world! Of course what works for one person doesn't (and shouldn't) work for everyone, but as far as immediate results, twitter is far and above any other free networking marketing tool that I've used to increase my business.
What is twitter? www.twitter.com. It's a site for what's called "micro-blogging". You've got 140 characters to say whatever you want. You can follow other peoples' updates, and reply to their updates as well.
I tend to tweet whenever I list new interesting items, but mostly about my personal life, what's going on, and most importantly, I reply to other tweets! This makes for a sense of community. I like community. :)
I've made 3 definite sales from people who found me on twitter within the past week, and I found the Unique Women in Business group (convo me if you're interested in joining) through twitter which has led to a TON of sales for me. I love it!
Here's the secret! TARGET who you're following. Twitter has this nifty search tool (search.twitter.com). I do a search for chainmaille, or chainmail, and then follow everyone who has tweeted about it recently. These are people who already know about the things I made, but may not be familiar with my shop.
I also have recently followed everyone who etsy is following. These are people who know about etsy, and like the concept, but may not have been introduced to my individual shop.
Think of your target market, and who they would be following. Then go and follow all of them!
After a week, if you want to clear out those who aren't following you back, you can use www.lessfriends.com to do so.
In the left part of my twitter page, I have a small collage of my items with my web address. Anyone who looks at my page will instantly know what I make and where to find it.
This is a long post, but hopefully informative. I'd love to see you all on twitter!
Posted at 1:04pm Oct 8, 2008 EDT
I don't think I could put a time amount on it. It's only 140 characters, so it takes 10 seconds to actually write a post. It's like blogging without the time commitment. Haha.
I have a day job in front of a computer all day, so when I have down time I just go through and read posts from other people and reply to them.
Posted at 1:13pm Oct 8, 2008 EDT