Don't drop your prices! Write a story!
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Price is often the first reaction that people have when sales are slow or the economy is bad.
But here is the problem with low prices on Etsy. We are not selling a commodity like tuna fish. We are selling hand crafted items that are backed by our personality, skill, creativity and art.
A commodity is a standard item that the price is easily comparable. A lower priced/sale price works for commodities. It does not work in the same way for hand crafted items. People often shop for hand crafted items because the want items that are unique, different, from other items, and therefore not easily comparable.
So what to do to increase sales?? Tell your story...tell a story about your item in the description.
A used car salesman once told me that people do not buy a car, but rather they buy the story. Remember the Little Old Lady From Pasadena who never drove the car and so you got a car with really low mileage.
Have you ever noticed that people tell you the story about items that they have purchased??
What kind of stories???
I was really happy when I made this blue glass necklace. I had just returned from the park where my children Jack & Jill had played happily together after having gone through a grumpy morning together. That is why I call this necklace "Happiness".
I call this necklace "Perseverance" because I made it and remade it 3 times until it was perfect. The first time I made it I realized the clasp was broken, so I took it apart. The second time I made it I realized that some of the beads were not strung in the right order. Finally I redid the theme of the necklace by adding the 4 ladybugs.
I do not know if the greatest perseverance was on my part or on the necklace's part. I do believe that the perseverance paid of in this unique, OAK, necklace.
I mainly sell skeleton keys on Etsy. Sometimes I write a short story about the keys and put it in the description. I usually sell 4 skeleton keys for $8.95. When I include the story I charge $11.95 or more.
If you look in my shop you will find that the two large brass keys have a story in the description. I write the stories for fun, and in a personal way feel that I have been published when the item sells (see I just wrote a story right there for you).
Posted at 1:40am Feb 24, 2009 EST
This is oh so true about handmade & something that many sellers don't do.
Write a story. Be funny. Be interesting. Be informative. Be genuine.
Give your customers a little taste of the artist behind the piece. They are buying that as much as they are buying what you are selling. :)
Posted at 1:42am Feb 24, 2009 EST
This is the link to the keys with the story.
You can also write a story about finding some unique beads or elements of your item.
I call this necklace "Gypsy". I was at an estate sale on Long Island. Well they called it an estate sale, but it was mostly junk. As I looked around I noticed a cigar box, El Primo, that was full of paper clips, tacks, and short pencils. These pencils were so short that it would be impossible to sharpen them one more time.
In the bottom of the box was a small brown envelope that was sprinted in faded letters the words "Bank of Italy". Below the printing in a fine handwriting was the word "Gypsy"
Inside the envelope were the eight cat eye blue beads that are featured in this necklace. I made it of colorful glass and copper beads in a carefree manner, because that is how I feel when I am in my most gypsy mood. Like everyone is Irish on St Patricks day, I believe that we should all be carefree Gypsys every once in a while to save our sanity.
Posted at 1:56am Feb 24, 2009 EST