Some Alternatives to Renewing

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Original Post

daniellexo says

First, I want to note that we here at Etsy are working on other more interesting and innovative ways for buyers to find the Etsy items they'll love and purchase AND more interesting and innovative ways for sellers to promote their work on Etsy. Our amazing product and engineering teams are on the case! These guys will undoubtedly speed up this process: www.etsy.com/storque/etsy-news/handcrafting-etsy-6508/) Until then, I'd like to share some tips and start a conversation on getting views without having to spend a pretty penny renewing.

I recently received a convo from a seller who was renewing every single item in their shop every day. She was frustrated at the fees she was accruing every month (as she should be!) I immediately had a few ideas for her shop that she could implement instead of renewing. I thought I'd share them here.

1) Make sure you are using all 14 tags. Your item's tags are directly related to search. If you aren't using all 14 you are missing opportunities! (Helpful article: www.etsy.com/storque/how-to/guidelines-tips-tagging-on-etsy-281/)

1a) And make sure those tags relate to your items style, very specific colors, textures, size and themes/motifs. (Helpful article: www.etsy.com/storque/how-to/seller-how-to-tag-o-rama-with-descripti...)

1b) Don't just copy and paste your tags from one listing to another. Varying your tags will get your work seen in many different searches.

1c) Make sure your tags are accurate! If you are tagging a necklace with "earrings" in the hopes of getting more views, I beg you to reconsider this tactic. Shoppers looking for earrings are going to pay no mind to your listing so you'll only be wasting a tag!

1d) Team Tags don't need to be added to every single item in your shop. Just use them on a couple of items. Same goes with your shop name. It's smart to tag a few items in your shop with your business name - just in case someone searches your name in search but forgets to use the drop down menu to choos search sellers.

2) Follow the Etsy blog. There are all kinds of buyers and sellers reading the blog (check out the views each article gets - anywhere from 3,000 to 20,000). If you leave a thoughtful comment on a blog post, you're bound to get people curious about you and that means they'll check out your Etsy shop.

3) Set your location. In your profile, make sure your location is set to City, State, Country. That way buyers who are using Geolocator or Shop Local are going to be able to find you. More info: www.etsy.com/storque/how-to/how-to-sell-local-873/

4) Etsy Karma. Do you know what my favorite way to shop on Etsy is? Browsing favorites. Hearting other items and sellers can help people get to know you on Etsy. And maybe they'll like your work and heart you back! Don't just go heart crazy and favorite every single item or seller you see, however. A discerning eye will help people understand your style and design sensibilities when they are browsing your favorites. The Etsy community is pretty savvy, so always be authentic.

5) Get seen off Etsy. The more content you create to float out there in the world wide web the more people are going to bump into you. If the content is interesting (or funny, smart, weird) people will want to know more about you and will find your Etsy shop in the process. Best part? Creating this content is free! What do I mean by content? Anything from a tweet to a Flickr account to just commenting on blogs you love. Just make sure it's not spammy. Nothing will get ignored faster!

6) Photos. If your photos are bright, crisp and pack a punch you'll get more views. Your ideal customer might be glossing over your items and it might take the 3rd or 4th time of seeing your item listing until they actually SEE your item. How do you know if your items are standing out from crowd? Go to the Poster Sketch tool (www.etsy.com/poster_sketch.php) and plop your newest item in with items from the sellers that inspire you. Does your item stand out?

My final tip is to set up a spreadsheet and keep a tally of how many times you've renewed each item in your shop. Don't just renew on a whim - have a plan in place and give yourself a budget.

Have a tip or thought to share on this subject? I'd love to hear it!

Posted at 1:21pm Dec 31, 2009 EST

Responses

LaurieRyan says

great tips! thank you

Posted at 1:23pm Dec 31, 2009 EST

cmu55 says

Thank you so much. I have never checked out the Etsy blog but I will now.

Posted at 1:24pm Dec 31, 2009 EST

For renewing costs, I add a small amount into the overhead of each listing so I know it is *covered* . That helps ease the pain a bit...

But adding new items always gets my shop more views than renewals so my tip is add more product.

Posted at 1:26pm Dec 31, 2009 EST

Thank you for the info! I'll get to work on my tags.

Posted at 1:26pm Dec 31, 2009 EST

Always make sure your business card has your shop address on it, nice, large, and legible! Sometimes I verbally remind people when I hand them my business card to "visit my Etsy shop at www.CountryDreaming.etsy.com"; because many people have never heard of Etsy.

Posted at 1:26pm Dec 31, 2009 EST

ooooh, thank! Marking so I remember 1a and 1b.

Posted at 1:26pm Dec 31, 2009 EST

Thank you Danielle. :o) button

Posted at 1:26pm Dec 31, 2009 EST

burntmill says

great tips!

Posted at 1:27pm Dec 31, 2009 EST

Really good, thoughtful tips. Thank you

Posted at 1:27pm Dec 31, 2009 EST