/l.php...FACEBOOK? What does this mean?
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Nope, was hoping for someone else to respond as well. I had no idea based on data.
I had a quick search around: www.google.de/search?hl=en&client=firefox-a&hs=uhI&rls=org.mozilla%...
It looks like the l.php is used if you leave facebook to follow a link.
Hope that helps.
Posted at 1:06 pm Jul 21, 2010 EDT
That just means the traffic came from Facebook. There's no way to tell in Google Analytics the profile name.
But, above that /l.php, choose the dropdown - here you can see the City and some other info about your Facebook traffic. Very useful, in my experience.
Posted at 1:12 pm Jul 21, 2010 EDT