Fall Clean Your Tags For Higher Views
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This Spring I wrote a Spring version and time to revisit: (tweaked a bit and added a lot!):
My views were very low so when that happens I know it's a good time to stir the pot so to speak. I've done it before and it helped. Change is good. I now do this at least twice a year Spring and Fall or whenever I take things from my expired items. I do a much different group of tags if it hasn't sold. I take matters into my own hands so at least if it doesn't help I know I did all I could tag wise.
I know you do need the 6 or 7 tags (maybe more or less) like jewelry, necklace, beaded, choker, white, pearl, etc. but now is a good time to look at the others identifying your items. Are urban chic bohemian gypsy belly dancing zombie gothic fortune tellers really needing my tournament hold em poker cards? Not likely. Ok so I don't sell cards but I sometimes get carried away with a few mysteriously named tags when it does me no good. Here is where Google helps by showing you which tags get how many views! Go ahead and tag one or two items that way for fun and laughs (and to find out where they're living) but keep it fresh too. Then watch and see what sells better. It's your own marketing strategy trial and error. (After writing this in Spring I got shop hearts from belly dancers, gypsys and fortune tellers! YAY!
1. Make two "similar" listings (change up the tags a bit) and keep the name at least one word off as google doesn't like duplicates) and see which sells first and sells again... Use different photos of the same item as well. I found there are more rag dolls holding tea parties than champagne drinking ballerinas even though there are both alive and well! So I keep both listings! But there weren't many gypsy fortune tellers. (Except one darling one down in the bayou now reading my tea leaves). Different things attract different people. Caviar vs. Bigfoot. You never know!
2. Take only so much heed to what has or hasn't worked for others here. (When asked how long they tried something it's usually so short term it didn't give google a month or so to kick in so the experiment was wasted). But they don't sell exactly what you do and how do you know when, where, how many, how often they did something? When they relisted at promptly 9:15am every day, they got nothing but perhaps your demographic was on then and you sold very well! If you have an idea, try it then share! If we don't recreate by exactly the same conditions at the same exact time then it's not apples to apples. September isn't October so it'll never be the same!
3. Think outside the box. Have a crazy theory? Try it! You could very well stumble onto something great!
4. I used to keep a list of tags (now I remember) and the date I launched the changes actually so it's easier to change instead of looking at each listing as well as to see how it's affected my sales during that period. (I know seasons changed and the economy but it's still worth it to me)You won't get that on google or wherever. It's going levels deeper than what you can learn anywhere but your own tracking devices.
5. At a dead end for different or new tags?
www.tools4etsy.com is a great source as you compare one vs. another and below the results there is a Tag Summary Cloud and Materials Summary Cloud with tons of suggestions! Ones in bold are main ones being used (the bigger the tag is the more it's used on etsy). Very helpful to make sure you're on the right track. Be sure to pick one of the small unhighlighted ideas too as those searches won't be as competitive and your item could show at the top!
Other ideas to obtain your tags:
A. Ask a friend to give you 3 words that come to mind when they see your items. A fresh and non-seller view can help. You ultimately want to search like a customer would.
B. Open a catalog (you can still learn much) or a big web site even Amazon and see what those have tagged for something familiar to yours. In my past life at one of the top retailers I was a Buyer responsible to tag my own category items and be a web enforcer. I learned how the average person searches and what they search. We would receive a report every month and people did search outlandish stuff some times. We would laugh hysterically at some of it! But it shows it is good to have a few odd tags or unique hobby tags. The average person can't remember our Fall Deciduous 2000 Beadorama. They'll search leaf necklace or Autumn Leaf Necklace if they're outside the USA.
6. Branch out: I also added a new clothing line and purses this Spring and add new items weekly and use one different/new tag I've never tried before. I now have new Autumn collections of course. So make something different but in keeping with your look. Just one item! See what happens! It will draw a whole new demographic of shoppers and that's important for new shop hearts. Ideally I make 3 at a time while creating (different style, pricepoint, theme or color options to give it the best test and be noticed). Time is limited I know. Do what you can.
7. Freshness: I look at my favorite dreamy shops once a week now due to time limitations and notice how many have not listed anything new and I am disappointed. Sometimes nothing for weeks then 6 things all at the same time. I'd rather see something new each week and if I wasn't looking that day at that hour, would have missed them (get buried fast) and may not visit again for weeks but even if you stay within that same category and only make that one widget I love to see new options of it!
How often do you add something new to look at? Your art, photography, jewelry, fabric, purses, supplies all inspire me and I have been buying a lot lately!
8. New price points. Make something new to be your shop showcase perhaps and at a much higher price point. Don't just think lower or higher pricing. Again - you'll attract different shoppers and show you are capable of other levels. Something for everyone especially with Christmas coming! Good topic as in the retail world we know there is the $25-$30 (all depending upon shipping free or not) gift for friends and relatives category pricepoint and the higher $50, then $75 and $100. All fits for income levels and the person they're giving it to. You may give $100 gift to your husband and $50 to your mom, etc. So if you only have $20 items you're missing those other pricepoints and other way around. Especially in this economy they won't say oh I'll just buy all $100 items from this shop! I had shoppers buy all they could within a certain pricepoint in one of my shops last year all for gifts. They loved the other pieces but not in their budget - period. They want something from your shop as they like your style but have to stay within a certain pricepoint. Be cognizant of that.
9. Number of items and new holiday items: Yes the number of your items in most shops most should be growing steadily. All the time but especially important over the next few months. Also holiday items as the biggest time of the year to interest new shoppers to your shop. Tag things: Christmas, gift, etc if they can be. A halloween costume may not be.
10. Seasonality: While it’s winter here in New England, it’s summer somewhere else and parts of this country are always warm weathered. Don’t let your items expire thinking they’re out of season. When you offer something for everybody you’ll see them sell.
11. Photos: Change out some as you can with not only different views but seasonal looks. Just new photos can have great impact. We get better with our photos as we progress also. Never lose an opportunity! If creating something custom be sure to photo it and list if you can remake again. You can make another one if it sells and you now have a new listing! Get twice the exposure/benefits from one item!
12. Item names: Not only for an item that hasn’t sold but as they sell I change the name just a bit at times. This time something will be angelic and next time angel, the next Kissing Angels, Angel Wings, etc. Google likes these changes so it will pick up on that item. If you sell it and relist right away with exact same listing - to the web crawlers it hasn’t changed. They’re trained to look for differences mostly or new content. Change a word in the title and a tag or two! Compare later which sold better/faster!
13. Descriptions: Also picked up and searched out by the web crawlers so change a few keywords. Changing the, if, and, does nothing really and it‘s also HOW you write. Examples:
This lovely piece, will delight you with it’s glowing presence!
This “bracelet” created from “lampwork beads” and “sterling silver” will delight you with it’s glowing presence!
Keywords offset to show no keywords at all in the first sentence!
Or another style:
In any case revisit what you’ve written!
14. Keywords in shop announcement: Tags are vital here. This is how google will place you in it’s rankings. Much like #13 above do this with your announcement as well. Remember though the first two sentences are crucial and most valuable real estate. Using it up on hello and welcome my family and I would like to first start by welcoming you to our little shop. We’ve been creating for 10 years and between us have over 30 years experience. Or whatever it‘s not a resume or cover letter- it’s the web no one cares or not right now as you have only about 4 seconds to convince them to stay a bit. Put that in your profile where we expect to find something. Gives us a trust but that’s another topic.
Welcome I like creating and am a professional glass blower making beads!
Lampwork beads, sterling silver, 14K gold, glass vases, bowls, jewelry including necklaces, bracelets, anklets in many lampwork designs and all hand made.
That’s a keyword packed sentence!
As a customer searching Lampwork the first line would not show up on google! While we can’t keep stuffing “lampwork” before each type of jewelry (considered spamming) we can add it a few times.
15. Monthly changes in tags on at least several of your items can have big results! Etsy let's us know the trends monthly, colors, holidays, birthstone colors, etc. Every shop may be able to either change a few tags on existing items or create new items to fit these. Don't do if not a good fit of course as that will turn buyers off.
Now change out those tags:
Makeup for cosmetic, cookie for snack etc. compare them on www.tools4etsy.com. Look up other words for things - plenty of online Wikis and such (Maybe this is why I sell certain things more internationally). Change it up and have some fun as long as you aren't calling it something it isn't like a necklace in the wrong category! This is how you'll find different customers and see your shop fav's increase. There are new customers all the time here so keep a few listings “as is” too that may search much like what you have now so they can find you and for existing customers who didn't heart your shop. Many different methods used by customers!
GOOD LUCK! And please just take this as it was meant to share. I probably missed something but if you can even do one thing a week you’ll see your views grow!
Oh and my views when I did this in the Spring went from 10 or so a day per item to almost 100 on some and they continue to grow!
Posted at 8:49am Sep 22, 2010 EDT