Mythax

# PRIVACY POLICY

**Mythax LTD**
**Last updated: October 8, 2025**

## 1. INTRODUCTION

This Privacy Policy describes how Mythax Ltd ("we," "us," or "our") collects, uses, and shares information when you purchase an item from us, contact us, or otherwise use our services through Etsy.com or its related sites and services.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including Etsy or any third party services you access through Etsy. You can reference the Etsy Privacy Policy to learn more about its privacy practices.

**Data Controller Details:**
- Company Name: Mythax Ltd
- Company Registration Number: 16747428
- Registered Address: Bedfordshire, United Kingdom
- Email: nick@mythax.com
- Phone: +447871669925

If you have any questions or concerns about this Privacy Policy, please contact us using the details provided above.

## 2. INFORMATION WE COLLECT

To fulfil your order, you must provide us with certain information (which you authorised Etsy to provide to us), such as your name, email address, postal address, payment information, and the details of the product that you're ordering. You may also choose to provide us with additional personal information if you contact us directly for custom orders or customer support.

**Categories of Personal Information We Collect:**
- **Identity Information:** Name, username, title
- **Contact Information:** Email address, postal address, telephone number
- **Financial Information:** Payment card details (processed by Etsy's payment system)
- **Transaction Information:** Details about products and services you have purchased from us
- **Technical Information:** IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
- **Usage Information:** Information about how you use our shop, products and services
- **Marketing and Communications Information:** Your preferences in receiving marketing from us and your communication preferences

## 3. HOW WE COLLECT INFORMATION

We collect personal information through:
- **Direct Interactions:** When you purchase products, request information, subscribe to newsletters, or contact us
- **Automated Technologies:** As you interact with our Etsy shop, we may automatically collect technical information through cookies and similar technologies
- **Third Parties:** We receive personal information from Etsy when you make a purchase or interact with our shop

## 4. WHY WE NEED YOUR INFORMATION AND HOW WE USE IT

We rely on a number of legal bases to collect, use, and share your information, including:

**a) Contract Performance (Article 6(1)(b) UK GDPR)**
- To process and fulfil your orders
- To provide customer service and support
- To manage payments, fees, and charges
- To collect and recover money owed to us

**b) Legitimate Interests (Article 6(1)(f) UK GDPR)**
- To improve our products, services, and customer experience
- To conduct business analysis and market research
- To detect and prevent fraud and other criminal activity
- To comply with our obligations under Etsy's Seller Policy and Terms of Use

**c) Consent (Article 6(1)(a) UK GDPR)**
- To send you marketing communications (you may withdraw consent at any time)
- To use cookies and similar technologies on our website (where required)

**d) Legal Obligation (Article 6(1)(c) UK GDPR)**
- To comply with applicable laws and regulations
- To maintain records for tax and accounting purposes
- To cooperate with law enforcement and regulatory authorities

## 5. INFORMATION SHARING AND DISCLOSURE

We do not sell, trade, or otherwise transfer your personal information to third parties except as described in this Privacy Policy:

**a) Service Providers:**
- **Etsy:** We share information with Etsy as needed to process transactions and comply with Etsy's policies
- **Shipping Companies:** We share delivery information with postal services and courier companies to fulfil orders
- **Payment Processors:** Payment information is processed by Etsy's secure payment system

**b) Legal Requirements:**
We may disclose your personal information if required by law, regulation, legal process, or government request.

**c) Business Transfers:**
If our business is sold or merged with another company, your information may be transferred to the new owners.

## 6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:

- **Transaction Records:** 7 years (to comply with UK tax and accounting requirements)
- **Customer Service Records:** 3 years after last contact
- **Marketing Information:** Until you withdraw consent or we no longer have a legitimate need
- **Technical Information:** 2 years maximum

## 7. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to and processed in countries outside the UK and European Economic Area (EEA), including the United States where Etsy's servers are located.

When we transfer personal information outside the UK/EEA, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions by the UK Government or European Commission
- Standard Contractual Clauses approved by the UK Government or European Commission
- The recipient's certification under an approved certification scheme

## 8. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

- Secure data storage systems
- Regular security assessments
- Employee training on data protection
- Restricted access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

## 9. YOUR RIGHTS

Under UK data protection law, you have the following rights regarding your personal information:

**a) Right of Access (Article 15)**
You have the right to request a copy of the personal information we hold about you.

**b) Right to Rectification (Article 16)**
You have the right to request that we correct any inaccurate or incomplete personal information.

**c) Right to Erasure (Article 17)**
You have the right to request that we delete your personal information in certain circumstances.

**d) Right to Restrict Processing (Article 18)**
You have the right to request that we restrict the processing of your personal information in certain circumstances.

**e) Right to Data Portability (Article 20)**
You have the right to receive your personal information in a structured, commonly used format.

**f) Right to Object (Article 21)**
You have the right to object to the processing of your personal information for direct marketing purposes.

**g) Right to Withdraw Consent**
Where we rely on your consent, you have the right to withdraw it at any time.

To exercise any of these rights, please contact us using the details provided in Section 1. We will respond to your request within one month.

## 10. MARKETING COMMUNICATIONS

With your consent, we may send you marketing communications about our products and services. You can opt out of receiving marketing communications at any time by:
- Clicking the unsubscribe link in any marketing email
- Contacting us directly using the details in Section 1

## 11. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to improve your experience on our Etsy shop. For detailed information about our use of cookies, please see Etsy's Cookie Policy.

## 12. CHILDREN'S PRIVACY

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

## 13. COMPLAINTS

If you have concerns about how we handle your personal information, you have the right to make a complaint to the Information Commissioner's Office (ICO):

**Information Commissioner's Office**
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
Website: www.ico.org.uk

## 14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on our Etsy shop and updating the "Last updated" date at the top of this policy.

## 15. CONTACT US

If you have any questions about this Privacy Policy or our data practices, please contact us:

**Mythax Ltd**
Email: nick@mythax.com
Phone: +447871669925

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**This Privacy Policy is effective as of October 8, 2025**