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Web Analytics

Etsy's Stats show you both the volume of the traffic in your shop as well as the traffic sources. Read more about Stats.

Google allows you to sign up for a similar program for your Etsy shop called Web Analytics. Web Analytics is a free service available to all Etsy sellers, but it requires a separate account with Google.

Step 1: Sign up.

If you already have a Google Analytics account, you can log in, click on Analytics Settings, and then choose Enter New Profile.

If not, create a Google Analytics account here.

Here are some helpful hints to remember while signing up:

  • When asked for your Account Name, enter your Etsy shop website address (shopname.etsy.com).

  • When asked for your Website's name, enter the name of your Etsy shop.

  • When asked for your Website's URL, enter the Etsy URL for your shop (www.etsy.com/shop/shopname).

  • Hit Continue when you arrive at the page titled Analytics: Tracking Instructions.

  • Once you arrive on your account overview page, find the tracking code that appears to the right of your shop website address. It will appear in this format: UA-XXXXXXX-X.

Step 2: Enter web property ID.

To enable this feature, go to Shop Manager > Settings > Options > Web Analytics. Enter your Google Analytics Web Property ID in this format: UA-XXXXXXX-X. Click Save.

To view your analytics, you must sign in to your Google Analytics account. Since Google Analytics works on a delay, you may not see data in your reports for up to 24 hours.

Please note that Google may instruct you to paste a javascript code. This is not necessary for setting up your Etsy shop analytics. Instead, find your tracking ID, which is in this format: UA-XXXXXXX-X. Type this code in the form field on the Etsy Web Analytics page.

Seller resources

Find more tips about using Google Analytics in your Etsy shop:

Google Analytics is a third-party tracking tool. Etsy, Inc. makes no claims, promises, warranties, or guarantees about the accuracy, accessibility, completeness, or adequacy of Google Analytics. Etsy, Inc. assumes no liability or responsibility for the use of the service. Support for Google Analytics is provided AS IS and the service may be discontinued at any time, with or without notice. Etsy, Inc. is in no way endorsed by or working in partnership with Google Analytics. You agree that your use of this service will not violate Etsy's Terms of Use or other site policies.

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