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Setting up a Shop

Welcome to selling on Etsy! This guide will walk you through setting up your shop and adding your first listings.

Sign Up to Sell

If you haven't already, register for an Etsy account here. Then, click Open a Shop at the bottom of the site

Language and Currency

You'll be asked to confirm your language preference and currency in which you list items. Click No, I want to choose to show more language and currency options

Start Setting Up Your Shop

Complete each of the steps in order, and you'll be ready to open. You can go back and edit your shop at any time, before or after opening it.

Choose Your Shop Name

Your shop name will be held for you while you open.

If it says your name is already in use, keep in mind the name may not appear in Search. Searching on Etsy isn't an effective way to see if a name is free.

Shop names can contain up to 20 letters and numbers. They cannot have spaces or punctuation.

Add Listings

Add your first items — you’re almost ready for your big shop debut! Learn about adding a listing.  

Get paid

Select the payment methods you want to offer in your shop. Your options are:

Direct Checkout: The main way to get paid on Etsy! Offer your buyers the ability to:

  • Pay with their credit/debit cards

  • Use Etsy Gift Cards

  • Select international and mobile payment methods

This option is currently available to shops in these countries.

Learn more about Etsy's Direct Checkout.


Enter the email address associated with your PayPal account. Learn about signing up for PayPal.

Check or Money Order:

If you use a payment method that needs to be mailed to you, like check or money order, enter your mailing address here. This address will only be shared with a buyer who purchases from you and chooses this method. 


This means you have another way of accepting payment. Be sure to include information and instructions about your payment method in your listings and Shop Policies. 


Depending on what country you are in, you may need to enter a credit card to open your shop. The card should be a

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Carte Bleue (France)

Both credit and debit cards with these card company logos will work. 

We ask sellers in certain countries to keep a credit card on file as a means of identity verification.

Your card information is secure with Etsy, and you are welcome to pay your bill via PayPal if you’d prefer.

Members in some countries outside the US can open a shop with a PayPal account. If you can do this, you'll see a Authorize PayPal Account button.

Learn about Etsy's selling fees.

Open your Shop

When you finish all the sections and enter in your billing information, click Open Your Shop on the right side of the last section. You'll still be able to edit your shop after it's open.  

Congratulations! Your shop is now open! 

The web address to get to your shop will be:

  • https://www.etsy/shop/yourshopname



Other Help Articles

Continuing your shop setup

Add a Bio and Photo to your Profile

Set your Policies

Add Sections to your shop

Create Shipping Profiles

Rearrange your items

Add your shop’s About page

Connect your shop to Facebook and Twitter

Tips for success

Best Etsy Tools for New Sellers

The Four Keys to Etsy Success

Four Essential Product Shots for Your Etsy Listings

Get Found in Search

The Seller Handbook

Create a Cohesive Shop

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