Offering Custom, Personalized Items
There are a few ways you can do this. It just depends on exactly what you're selling.
If you have an item that has up to two fixed options, such as color or size, add Variations to your listing. That way, buyers choose what options they want while checking out. Learn about Listing Variations here.
If you offer personalization, such as initials engraved on a necklace, let your buyers know what you offer in your item description.
One of your listing photos could be an example, something you made in the past and can make again to the buyer's specifications. Ask your buyers to let you know what they want in the Add an optional note to seller box they'll see while checking out.
Some sellers do both. They offer Variations and ask buyers to leave additional specifications in the note box.
If you'd like to create private, custom listings based on buyer requests, you can enable the Request Custom Order tool.
Also, here is a Seller Handbook post with some tips on managing and using the Custom Order tool.
Policies to Keep in Mind
- All listings on Etsy must be available for purchase. Just like any other item, a custom order listing has to be made available for purchase with a set price.
- When using photographs of previous work with options for customization (like color choices) included in the listing, make sure it’s clear in your description that the photos shown are just examples.
- The final custom item must comply with all of Etsy’s policies for handmade items. Be sure to review our policy about handmade items.
- If the buyer supplies their own materials to the seller for a custom order, they do so at their own risk.