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Uploading a Shop Icon and Shop Owner Photo

Your shop icon and shop owner photos can help create a strong brand identity for your shop.

To upload a shop icon, sign in to your account on a web browser and go to Shop Manager > Your shop name (under Sales Channels) > Edit shop and click the camera icon next to the shop illustration.

Your shop icon needs to be 500 x 500 pixels.

A good shop icon should:

  • Reflect your shop’s personality

  • Look good both big and small

  • Use simple graphics or illustrations

  • Keep any text short and easy to read

  • Avoid long words or busy backgrounds


If you need help creating a shop icon, check out Canva's free shop icon maker. Keep in mind that if you need help with any of Canva's services, you'll need to reach out to their support team directly.

Your profile photo appears as your Shop Owner image on your public shop homepage and in Conversations threads.

To upload a profile photo, go to Shop Manager > Your shop name (under Sales Channels) > Edit shop and click on the camera icon next to the Shop Owner photo.

Your profile photo needs to be 400 x 400 pixels.

Since the Etsy marketplace is all about creative people, a good profile photo should:

  • Be a photo of yourself, such as a close-up or a head shot

  • Use bright or natural lighting

  • Avoid distant, unclear images
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