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Create Sales and Coupons for Your Shop

There are two ways to offer discounts in your shop:

  • Run a sale by taking a percentage off of the listing’s price. All buyers will see your items on sale across relevant search results and on your shop's homepage.

  • Offer a coupon code. Share it with specific buyers or on different social channels.

1.) To set up a new discount, go to Shop Manager > Marketing > Sales and coupons and click New special offer.

2.) Specify which type of discount you want to offer.

3.) If you're creating a sale with restrictions you want to make shoppers aware of, list them in the Sale details field.

4.) If your discount has no order minimum, choose which listings or sections you want to be eligible for your discount. Click Continue.

5.) View the summary of your discount details. If you need to make additional changes, click Go back.

6.) To finalize your changes, click Confirm and create discount.

Reviewing performance of sales and coupons

You can track the performance of your offers in the Sales and Coupons section of your shop. This is where you'll see a breakdown of:

  • Orders

  • Items sold

  • Average order value (AOV)

  • Revenue

For tips on how to run effective promotions for your shop, check out this article from the Etsy Seller Handbook.

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