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Glossary of Etsy Terms

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About section - A section on a shop homepage for the seller to tell the story behind their business with descriptions and photos. Learn more.

Affiliate Program - Through this program, affiliates can earn commission for sharing products and other Etsy content on the affiliate’s third-party site. All qualifying sales will earn commissions.

Attributes - These are distinct and organized characteristics you can assign to your items while listing them to your shop. The category and subcategories you choose for your items determine the number and kind of attributes that are available.

Auto-renewal - A tool that allows sellers to automatically renew listings that are about to expire. Learn more.

AutoBilling - Allows a seller’s payments to be processed automatically to a card on file. Learn more.

Automated Bidding - A tool in Promoted Listings that automatically calculates bids for a seller’s ads to ensure they are competitive in Etsy Search. Learn about setting up Promoted Listings.

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Bid - The amount a seller is willing to pay to have one of their ads shown for Promoted Listings. Each time a buyer clicks on an ad, Etsy will deduct the listing’s bid amount from the seller’s daily budget.

Buyer Protection - Measures taken by both Etsy and Etsy members to ensure safe transactions. Learn more.

Buy it now - A button on listing pages that allow buyers to purchase more quickly, bypassing the cart.

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Calculated shipping - Shipping profiles sellers can set up to generate accurate shipping costs. Learn more.

Case - A formal complaint about an order not arriving or arriving not as described that a buyer files through Etsy’s Case System. Learn more.

Categories - Pages for shoppers to browse items on Etsy. After searching, shoppers can use categories to narrow down their Search results on the left of the page or by selecting Filter on the Etsy app. Sellers choose categories for their items when listing them.

Conversation - A message sent between two members on Etsy using our Conversations tool. Think of it as email just for Etsy members. Learn more.

Coupon code - A discount code a seller gives to a buyer. The buyer can apply the code in their cart when ordering from that seller. Learn more.

Cover photo - An image a seller can use to represent their shop. It appears at the top of the shop homepage no matter what device is used to view the shop homepage. Learn more.

Craft Party - A global, annual time set aside for crafting. Etsy hosts a Craft Party every summer and we encourage everyone to join in the fun wherever they are. Anyone can join or organize an event.

Custom bidding - A tool in Promoted Listings that allows sellers to manually choose bid amounts for their listings. Learn more about setting up Promoted Listings.

Custom orders - A way for buyers to request custom orders from sellers. For shops that have enabled this feature, buyers will see a Request custom order link in the shop and on any applicable listings. Sellers can then create private listings just for the buyer. Learn more.

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Daily budget - The maximum amount a seller is willing to spend per day to advertise their items for Promoted Listings. Learn more about setting up Promoted Listings.

Default language - Language a seller chooses while first setting up a shop for listing their items.

Etsy Payments - A payment method directly on Etsy that offers buyers multiple payment options including:

  • Credit cards
  • Debit/bank cards
  • Etsy Gift Cards and Etsy Credits
  • iDEAL (Netherlands only)
  • Sofort (Austria and Germany)
  • Apple Pay
  • Android Pay

Etsy Payments with integrated PayPal - The ability to accept PayPal payments directly on Etsy without a PayPal account. Buyers pay with PayPal on their end, but funds go to the seller’s payment account on Etsy and are disbursed from there into the seller’s bank account.

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Etsy app - An app for iOS or Android devices ideal for exploring the site and making purchases. Etsy offers the Sell on Etsy app just for running a shop.

Etsy Blog - The official blog written and curated by Etsy editors. The main blog shows off featured shops, craft ideas, and more. There are also blogs for Etsy News and Germany, Australia, The Netherlands, France, and the UK.

Etsy Gift Cards - A way to purchase and redeem gift cards for any Etsy shop that accepts Etsy Payments, Etsy’s payment method. Learn more about accepting gift cards as a seller.

Etsy Local - A way for buyers to see what shops are selling at locations near them. Sellers can register their events on their end.

Etsy Manufacturing - Etsy Manufacturing is where designers can find small-batch, transparent production partners to help them start, grow, and sustain their creative businesses. Learn more.

Etsy-powered website - A website a seller has set up for their own shop using Etsy’s Pattern tool. See Pattern.

Etsy Shipping Label - Etsy tool for sellers to purchase shipping labels (currently available for USPS, FedEx, or Canada Post) to quickly ship orders.

Etsy Wholesale - A marketplace hosted by Etsy where independent retailers can discover unique products from vetted artists and designers. Retailers can select from an expansive pool of items and connect directly with sellers, view their web-based line sheets, and submit purchase orders. Learn more.

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Featured listings - Up to 4 listings prominently displayed above the rest of a shop’s items on their public shop homepage. Learn more.

Featured Shops - A series in the Etsy Blog where we showcase and interview the seller(s) behind a shop.

Fee avoidance - Any action taken by a seller to avoid paying a listing fee or transaction fee. Learn more.

Flag - A way to report items, shops, reviews, or photographs within reviews that break Etsy policies. Learn how to flag an item, shop, or review.

Following - A way to discover new shops and items on Etsy. When you follow someone, you’ll see their activity on your homepage.

Forums - A place for members of the Etsy community to gather and discuss topics ranging from the site and their shops, to cats and the weather. Learn more.

Full name - Your full name on Etsy represents who you are and makes your account more “human.” This Help article explains how your names represent you on Etsy.

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House Rules - This is where you can find Etsy’s Terms of Use and policies.


Ineligible listings - Items within Promoted Listings that are no longer available for promotion. These listings are either deactivated, sold out, expired, or deleted.

In-Person Payments - Payments accepted in person by a seller directly from a buyer. Sellers can use the Sell on Etsy app and request an Etsy card reader to swipe credit cards. Learn about accepting payments in person.

Interference - When a member intentionally tries to drive buyers away from another member's shop. Learn more.

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Listing page - The page that shows an item available for purchase. A seller creates an individual listing each time they add an item to their shop.

Listing title - The text that appears above the listing image on the listing page, in a shop, and in Search results. It’s really important for getting found on Etsy.

Listing Variations - A way for sellers to offer different options available on listings and for buyers to select from them when purchasing. Variations appear as dropdown menus on public listing pages. Learn more about offering listing variations.

Listings Manager - Internal seller tool for viewing, adding, or editing listings. Also for featuring listings on the shop’s public homepage or sharing them via social media.

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Maximum Cost-Per-Click (max CPC) - A way for sellers to control bid amounts for listings enrolled in Automated Bidding. This way, bids for these types of listings will never exceed the max CPC they set.


Pages - A tool for brands to curate their own pages of items found on Etsy. They’re a way for brands to have a presence and grow a following on Etsy. Learn more.

Pattern - An Etsy tool sellers can use to create their own website for their brand. Learn more.

PayPal - An online payment processing company widely used on the Internet to facilitate sales transactions, including credit card payments.

Production partner - Anyone (who’s not a part of your Etsy shop) who helps you physically produce your items. Items made with the help of production partners must meet Etsy’s Handmade and Manufacturing policies. Learn about production partners and disclosing them on your listings.

Promoted Listings - An optional paid advertising tool available to Etsy sellers. Sellers set a daily budget, and their ads will appear in relevant search results in the top and middle rows of the site. Learn more about setting up Promoted Listings.

Public profile - Each account on Etsy comes with a public profile page. This represents the account owner and displays info like the member’s profile photo and bio, followers, and teams they’re in.

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Quick sale - A feature of the Sell on Etsy app for accepting payments in person. Sellers can create an on-the-spot listing of an item outside of their existing shop inventory. Learn about In-Person Payments.


Reserved listings - Listings in Etsy shops that are reserved for specific buyers. Sellers are welcome to note that items are intended for specific buyers

Reselling - A seller selling an item they did not make or design. Etsy's marketplace includes handmade items, vintage items, and craft supplies. Reselling is only allowed in the vintage and craft supplies categories. Learn more and review our Handmade Policy.

Review - A 5-star (1 being the lowest and 5 being the highest) rating a buyer gives a transaction. Other buyers can look over a shop’s reviews before making a purchase. Learn more.

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Sell on Etsy app - App you can download to your Android or iOS device for managing your Etsy shop.

Sell on Etsy card reader - A physical card reader sellers can use with an iPhone, iPad, or Android to accept credit card transactions. Learn about In-Person Payments.

Seller Handbook - A resource for sellers which gives advice on how to successfully manage, market, and grow a shop.

Seller Protection - Offers sellers peace of mind when a buyer files a case against their shop. Sellers must comply with our Seller Protection Policy to be eligible.

Shop member - Someone who works within an Etsy business to help make items or manage the shop. To accurately represent a shop, sellers disclose all shop members’ names and roles, including their own, in the Shop members area of the About section. Learn more.

Shop policies - A brief description of what buyers should expect when purchasing from a shop. Here, sellers can outline their own policies for payment, shipping, and returns/exchanges. Learn more.

Shop title - A bit of text that describes a shop. Sellers can use it to make a tag line or describe what they sell. Learn more.

Shop Updates - A way for buyers to get a glimpse of a shop’s new inventory or works in progress. Sellers can use the Sell on Etsy app to share their updates. Learn more.

Shop Video - Every seller can upload a video about their shop and creative process directly to their shop homepage’s About section. Learn more.

Shopping engine ads - A tool for sellers to advertise listings outside of Etsy through various sites (Google, Bing, Shopstyle, Polyvore, Facebook). Learn more.

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Tag - A word or short phrase sellers use to describe an item. Sellers choose up to 13 tags while adding a listing. Etsy matches tags with shoppers' searches to find relevant results. Learn more.

Teams - A community feature for buyers and sellers to connect with other Etsy members. You can get advice from experienced members, or gather with peers to socialize. Learn more.

Third-party apps - Tools made by third parties (not Etsy) you can use to augment your buying and selling experience. Browse the app gallery.

Two-Factor Authentication - A feature that adds an extra measure of security in addition to your password when signing in to your Etsy account. Learn more about Two-Factor Authentication and keeping your account more secure.

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