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Google Shopping: Reviewing Your Performance

Use Google Shopping stats to track your campaign's performance and see which ads are driving the most traffic to your shop.

To view your Google Shopping stats, go to Shop Manager > Marketing > Google Shopping.

To view stats for specific dates, change the date range at the top right of the page.

The graph within your Google Shopping dashboard displays:

  • Impressions: The number of times your listings were shown as ads in a shopper's search.

  • Clicks: The number of times your listing was clicked on after appearing as an ad.

  • Cost: The total amount you spent advertising your items.

  • Revenue: The total amount of sales that came from clicks on your ads.

Note: Google’s ad auction is designed to help you maximize your return on investment (ROI) by showing your ads more often on days when search traffic is higher. As a result, you may spend 20% more or less than your daily budget in a given day. Learn more about how Google Shopping ads work.

Tracking revenue from your ads

We'll attribute revenue to your ads when:

  • a shopper purchases the original listing they clicked on within 30 days

  • a shopper purchases another item from your shop within 24 hours

Tips

Give your ads time. It takes time for Etsy to optimize your bids around your daily budget, so we recommend running your campaign for at least a month before reviewing your results. Try keeping your budget to a consistent amount for a period of time to see how your ads perform, and test your listings to figure out what performs best.

Decrease your daily budget to reduce spend. If you think you’re spending too much, consider decreasing your daily budget. This will signal to Etsy’s bid management system that you’d like more conservative bids for the listings you’re promoting.

Consider switching your target audience. Try testing out different countries where you'd like to target your ads to see if certain regions perform better over others.

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