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Pattern: Connecting to MailChimp

MailChimp is an email management system you can use to keep your buyers informed about your Pattern site. Once connected, you can use MailChimp to send newsletters and updates. Anyone who visits your site can subscribe to receive these emails from you.

Please know that this feature is only available to sellers with an active Pattern site. If you're new to Pattern, check out our Help Center.

Getting Started

Important: It is against Etsy's policy (and the law) to add people’s email addresses to a newsletter without their consent. For more information, please review our Seller Policy.

1.) If you already have a MailChimp account and want to connect it to your Pattern site, go to Your shop > Pattern settings > Marketing.

2.) Click Connect to activate a newsletter sign-up field on your Pattern site. This will prompt you to sign in to MailChimp to connect your account to your site.

3.) After you sign in, you'll see a message from MailChimp confirming that you successfully connected.

If you don’t have a MailChimp account, you can create a basic account for free on You can also create an account by clicking Create one under the Connect button of the Pattern Dashboard.

Note: MailChimp strongly recommends that you have a professional email address and use it to send emails from your MailChimp account. This is because many common email providers have strict policies to prevent spam and spoof emails. This Help article explains how to set up a custom email address for your domain.

What Buyers Will See

Buyers will see a newsletter signup field at the bottom of every page on your Pattern site. They'll also see this on the confirmation page after completing a purchase. Once a buyer enters their email address, they'll see a “Thanks for signing up!” message to confirm they successfully subscribed.

Newsletter Management

Once you’ve connected and published these changes in your Pattern settings, you’ll manage your email lists and send email campaigns entirely through MailChimp.

The Manage Pattern email list button in the Pattern Dashboard will take you directly to your Pattern site list on MailChimp where you can manage your subscriber list and view your list data.

Disconnecting MailChimp From Pattern

From your Pattern Dashboard, click Disconnect MailChimp from Pattern. Confirm your changes by clicking Disconnect from MailChimp in the popup window.

You can reconnect to MailChimp at any time by clicking Connect.

Note: Your Pattern subscriber email list will remain in MailChimp and you can continue to use it after disconnecting.

MailChimp Resources

  • MailChimp Knowledge Base is the main help page for MailChimp. Enter keywords in the search bar related to your question, or browse the Popular Topics section.

To learn more about using MailChimp with your Pattern site, check out our Seller Handbook article.

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