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How Promoted Listings Work on Etsy

When we choose which ads to show for a buyer's search, we look at items whose titles or tags match the buyer's search terms. We also take into account any filters they've applied, so if your listing doesn't ship to the buyer's location or fall in their selected price range, we won't show it.

Note: Promoted Listings have no influence over results in regular Etsy search or in external search engines. They are completely independent of each other.

How an auction works

Promoted Listings uses an auction-based format to determine the placement of your ads. This means that you compete against other sellers for your ad to show in designated spaces within Etsy search. The two main factors we take into account are:

  • How much you're willing to pay for each click (your bid)

  • How likely a buyer is to click on it (listing quality)


A bid is the highest amount you're willing to pay for one click on a particular listing. A higher listing bid can often result in better placement as you work on improving your listing quality. For example, if a listing has a low quality score it may need a higher bid to receive competitive placement.

We also consider how much of your daily budget is left, and we try to make it last all day if we can.

Learn more about customized and automatic bidding.

Listing quality

We prioritize the items we think buyers will like the most and assign each listing a "quality" score. Many factors determine a listing's quality score, including:

  • listing and shop history

  • strong listing titles and tags

The listings we determine to be most relevant to buyers searches will have high quality scores, so even new listings can receive high placement. To increase how often you'll show in Promoted Listings, improve your listings with the same methods you use to make them more appealing to buyers.

Learn more about quality scores and how search works on Etsy.

Ordering results

Once we've placed the eligible promoted listings in order, we add them to the designated ad spots within search results. The order of results is constantly shifting and can change throughout the day.

The first promoted listing will appear in the first space on the first page, while the tenth one might not appear until the second or third page. We consider how much of a shop's budget remains, so your ad may appear in a different order throughout the day or week.

Since your listing can be promoted in different places throughout the day, look at your Promoted Listings stats instead of searching for your ads to get a better sense of how they're performing.

Learn more about reviewing your performance.

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