How can we help you?

Sexual Wellness

Handmade sexual wellness items–such as dildos, vibrators, personal lubricant, and BDSM items–are generally allowed on Etsy, but must be listed according to Etsy’s mature content policies. Note that pornography is prohibited on Etsy.

If you are selling sexual wellness items, you must comply with these mature content policies:

  • Item listings containing mature content must be tagged with "mature" and include the word "mature" in the item title.

  • Mature content and/or profane language or images are not allowed in the "first impression" areas of your account, including: your username, profile, item titles, tags, shop branding, shop announcement, and/or shop section titles, as well as your shop's about section.

  • The first thumbnail image in your item listing should be kept appropriate for general audiences. Additional images in the listing may show the item in its entirety. Mature content and/or profane language or images are only allowed in the second, third, fourth, and fifth photos of an item listing as well as the description text of a listing.

Mature content listings will remain in all Etsy searches by default. Members can restrict results by using the exclusionary search term "-mature" ("opt-out" search status).

For more information about how to properly list mature content, please consult the following resources:

If you have any further questions about how to properly list mature content, please contact our Marketplace Integrity team by clicking the link at the bottom of this page.

Was this article helpful?

Still have questions?