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Marilyn Monroe’s legendary sheer, crystal-emblazoned dress, which she wore in May 1962 to sing “Happy Birthday, Mr. President” to John F. Kennedy, sold at auction for a record-breaking $4.8 million, Julien’s Auctions announced in 2016
The $4.8 million bid, well beyond the pre-auction $3 million estimate, edged out the previous most expensive dress ever sold at auction: Monroe’s white costume from The Seven Year Itch, which sold for $4.6 million in 2011.
Ripley’s Believe It or Not bought the “Happy Birthday” dress with the intent to display it at one of their museums,
Other than the iconic performance, the dress is also remembered for featuring in one of Monroe’s final public appearances before her August 1962 death, three months after singing at Kennedy’s 45th birthday gala.
“This dress, this story, this momentous occasion represents a defining moment in history,” Julien’s Auctions executive director Martin Nolan said. “This auction will remind the world why Marilyn Monroe remains an icon.”
The dress was the centerpiece of a three-day auction dedicated to Monroe.