Modern Sustainable Postcards


Announcement    Shipping in reused packaging!


Last updated on 08 Oct, 2022

Shipping in reused packaging!


0 Admirers

Etsy automatically translates most text on the site to your preferred language.

See in original language


Etsy automatically translates most text on the site to your preferred language.

See in original language

Heena shah

Contact shop owner

Heena shah

About HeenasIN

Sales 0
On Etsy since 2022

How my Modern Sustainable postcards were born.

I received my first ever postcard – a yellow postcard in 2011 and I was introduced to postcrossing.com only in the summer of 2013 by a local couchsurfer while I was interning in Montenegro. I heard from her how she would swap postcards with people from various countries and one fine day her Russian postcrossing friend also invited her home. The Russian asked her to stay with her and travel the country, while lending her the house keys. This story amazed me so much that I got back to India and began to write postcards first thing.

…after a certain quantity, photos apparently taken by chance, postcards chosen according to a passing mood, begin to trace an itinerary, to map the imaginary country that stretches out before us. ~Chris Marker

At some point, I was writing 20 postcards every alternate day and every afternoon I found myself running to see if the postman had dropped goodness between my two doors. I was learning from the postcard front, the special stamps, different places in the addresses and getting a new perspective from real stories in the message. By now, I have received some 1000 postcards from more than 100 different countries. Now, I make sure to write to my parents and friends from every new place I set foot in.

While I found some brilliant postcards all over the world in 2014, I wasn’t satisfied with the ones in India. I realised the tonne of stories I had to share through my travels or photographs and that’s when I started my little picture postcard shop. I had been on the editorial board as a Photographer for three years of engineering, won a photography competition at SMIT and been a part of The Photography Club at MIT.

Shop members

  • Heena shah

    Owner, Photographer, Curator

    Avid traveller who cares for the planet. Loves sharing memories in a sustainable manner via her modern sustainable postcards.

Shop policies

Last updated on

Accepted payment methods


Returns & exchanges

See item details for return and exchange eligibility.