Boxer Shorts for Men & Women

Mumbai, Maharashtra



Contact shop owner


About WhatsDown

Sales 3
On Etsy since 2020

“Lead like a horse, don’t be a Jockey”

If you have the balls, you’ve come to the right place. We are a bunch who believe that what you wear below the belt, really matters.

We want to provide you the best experience from purchase to product while shopping with us. We make high quality boxer shorts, which provide ultimate comfort and have LIT prints. Yes, this copy has been written by a millennial.

We’ve seen more than enough bad looking and bad designed boxers to last a lifetime. So we decided to change that.

About The Founder
“Lead like a horse, don’t be a Jockey”
Returning back from Australia, Shubham Kedia (Founder & CEO), found it extremely difficult to find good looking, comfortable pair of boxer shorts. Everywhere he’d been, everywhere he saw were those same old-fashioned and unimaginative boxers with boring designs like lines, checks, motif patterns, nothing new… they were either quirky for children or boring for older men.

Working for two years in the fashion industry in Australia, he had a fair idea on how to go about and establish a brand of his own.

That’s when he took it upon himself to make his journey back in India worth it. He started studying & researching the market extensively. Gathering more information on what works in India and what kind of taste Indians have in terms of their underwear.

He went on and purchased 20 different boxer shorts varying from high end fashion brands to the local collection found at your neighborhood hosiery stores.

After a month of research, and realizing that his clothing brand would revolve around below the belt fashion, he decided to name it “Whats Down”. The millennial slang, Whats Down, also being an alternative to the ever popular question “what’s up?”; thus connecting the brand name to its target audience.

By this time, Shubham had four categories to start his brand with. The four revolved around a man’s lifestyle which was evidently – Work, Chill, Party, and Sleep.

About The Boxers
It is widely acknowledged that today, textile processing accounts for 20% of all fresh water pollution. Not only is the textiles industry the biggest polluter, it is also one of the biggest consumers of water, using billions of litres per day within treatment, processing and decorating of fabrics.

Whats Down takes sustainability very seriously, our fabrics are digitally printed by switching from analogue printing processes.

Data already shows a huge impact, not only in reducing water consumption and pollution, but also in decreasing energy use, CO2 emissions, waste materials and time. Let’s not forget, the prints looks fabulous!

Our packaging is completely recyclable, we do not use a plastic lamination on the top of our printed box which makes it eco friendly.

Workers who stitch your boxers are paid a living wage and have safe working conditions according to the Indian standards.

Shop members

  • Shubham


  • Rumit


  • Priyal


  • Kshitija


  • Vaibhav


  • Sejal

    Customer Service

  • Rahul


Shop policies

More information

Last updated on 27 Feb, 2020
Frequently asked questions
Sizing details

Check the Size Chart as the last image for each and every product. If you are between sizes, go for a size above for a comfortable fit or choose the size closest for a slim fit.

Wholesale availability

For wholesale enquires, email us at info@whatsdown.in

Gift wrapping and packaging

All our boxers are packed with a special note and can be packed for special events upon notice.

Care instructions

Separate lights from darks, and wash separately. Machine wash in cold to warm water, preferably on the delicates cycle, and don't use bleach or fabric softener.