Named for our daughter's 89 days in the NICU — meaningful gifts for every family fighting alongside their tiny warrior.
Our daughter was born at 28 weeks.
She weighed less than two pounds and spent 89 days in the NICU before she finally came home. Those 89 days were the hardest of our lives — and the most humbling. We drove to the hospital every single day, spending 12 to 18 hours by her side, watching her fight for every breath, every gram, every tiny milestone that other parents never have to think twice about.
We didn't do it alone. Friends brought food when we were too exhausted to cook. Families sent gifts to remind us they were thinking of us. People showed up — not because they knew what to say, but because they knew we needed to feel like we weren't invisible. That support meant more than we could ever put into words.
When she came home, we thought the hardest part was behind us. But then came the constant appointments, the weight checks, the well-meaning strangers who didn't realize they were looking at a miracle. We were nervous at every weigh-in, every checkup, every milestone — always watching, always counting.
Today, she is living a completely normal life. We are beyond grateful — and we know how lucky we are.
Because not every journey ends the same way. Every family in that NICU is walking their own road, with their own fears, their own prayers, their own version of hope. Some come home with their miracle. Some are still fighting. Some carry a loss that never fully heals. Everyone has a different journey. Everyone has different emotions. All we can do is pray and be there for one another.
89 Days Strong was built for all of them.
For the NICU moms running on no sleep and pure love. For the NICU dads holding everything together in the waiting room. For the grandparents, the friends, the coworkers who want to help but don't know how. Every product in this shop is designed to say the thing that's hard to say out loud: I see you. I know what this costs. You are not alone.
We hope something from this shop finds its way to the right hands — at the right moment — when someone needs to feel seen.
With love and solidarity,
Matt & Family
NICU parents. 89 days. Forever changed.