MASSANOVAART

The starting point for Japanese monozukuri (manufacturing culture) is, without a doubt, its wide variety of industrial components. Here, these differentparts—screws, nuts and the like—have been brought together and transformed into accessories based on an adorable robot motif. High-precision processing techniques refined in the domain ofelectronic device manufacture have been put to use in handcrafting robots, which exploit the special characteristics of various materials including stainless steel, iron and acrylic resin. The parts that these robots are built out of are homogenous and inorganic-looking at first glance; yet a closer look reveals a mosaic of individuality, with each robot having a subtlydifferent expression. With their wry humor and cheery playfulness, these little works of art are sure to raise a smile from anyone seeing them. With so many different types on offer, justchoosing your favorite is an enjoyable task. A close look at the robots may perhaps reveal one of the components that we use in our everyday lives, repurposed here in some unexpected way.Perhaps the out-of-the-box thinking embodied in these toys will provide some hints or ideas for those who are seeking some inspiration of their own.

In 1973, my father founded "Toyo Electronics factory" in Higashi-Osaka, Manufacturing town.
Since the family business was an environment where electronic devices were handled, there were always various parts around me, such as electronic parts and Screw parts, and I was playing as a toy since childhood.
In 1994, while working with electronic devices, I realized the wonderful design of the parts and thought that something new could be done with these things was the beginning of "MASSANOVAART".