Our House Rules

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Our House Rules

Etsy Design Awards 2021


The Etsy Design Awards (the “Awards Program”) is offered by Etsy, Inc. (owner and operator of Etsy.com), residing at 117 Adams Street, Brooklyn, NY 11201 in respect of all Etsy Sellers (from here on referred to as “Etsy”).

Submitting an item to Etsy for consideration for an Award in this Awards Program does not guarantee that your item (or any item submitted for consideration through the process stated herein) will be selected by Etsy for an Award. Etsy reserves the right to select Award winners based on its own review of shops and items on Etsy.com independent of this process. All Award winners will be determined by Etsy, in its sole and absolute discretion.

ELIGIBILITY: To be eligible to submit an item for consideration, Etsy Seller must be:

  1. a legal residents of the fifty (50) United States, District of Columbia, Puerto Rico, Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Japan, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russia, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, the United Kingdom or Vietnam;
  2. reached the age of majority in their province or territory of residence; and
  3. in good standing, as determined by Etsy, in its sole discretion.

In addition:

  1. any shop that has submitted a Submission (as defined below) shall not be in vacation mode from the date of entry through July 13, 2021 and shall have at least five (5) active listings;
  2. the submitted item must be listed with at least three (3) photographs;
  3. The item featured in such Submission must be available for Etsy to physically use to create marketing materials during the Awards Program Selection Process.
  4. the Etsy Seller must be the owner of any shop that such Etsy Seller submits in an Submission;
  5. any shop submitted in an Submission and all of such shop’s listings shall comply with all then current Etsy Guidelines and Etsy Seller Guidelines in effect from the date hereof through announcement of the winners; and
  6. if the item is vintage or one of a kind, such item must be placed on hold until July 13, 2021 if your vintage or one-of-a-kind item sells during this period, your submission becomes null and void. However Etsy may elect to choose another item. Note: If the Submission is determined to be a Finalist, such item must be placed on hold through December 31, 2021.

Employees, directors and officers, and their immediate families (spouse, parents, children, siblings, and their respective spouses, regardless of where they reside), and their respective household members (whether related or not), of the Etsy and its affiliates, subsidiaries, and divisions (collectively, "Awards Program Entities") are not eligible. Void where prohibited.

TO SUBMIT AN ITEM FOR CONSIDERATION: The Submission period begins June 14, 2021 at 12:01 AM Eastern Time (“ET”) and ends on June 25, 2021 at 11:59 PM ET (the “Submission Deadline”), visit www.etsydesignawards.com and follow the directions to complete and submit the submission form, including but not limited to the following information:

  1. Etsy Seller name,
  2. Etsy Seller e-mail address,
  3. Etsy Seller phone number,
  4. shop name and URL,
  5. Etsy Seller’s country, and
  6. product category and listing URL (“Submission”).

All Submissions must be received by the Submission Deadline. Only one Submission per shop will be accepted. The product featured in such Submission must be available for Sponsor to physically use to create marketing materials prior to the winner announcement. All Submissions become the property of Etsy and will not be acknowledged; provided, however, that the item for sale in the listing is not deemed to be part of the Submission for these purposes.

SUBMISSION REQUIREMENTS: Submission may not contain, as determined by the Etsy, in its sole discretion, any content that: i- s sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
  • is obscene or offensive; endorses any form of hate or hate group;
  • appears to duplicate any other submitted Submissions;
  • defames, misrepresents or contains disparaging remarks about Etsy, its products, sellers or services or other people or companies;
  • contains prominent use of trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission, to the extent permission is deemed necessary;
  • contains any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;
  • contains prominent use of copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission, to the extent permission to deemed necessary;
  • contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;
  • contains look-alikes of celebrities or other public or private figures, living or dead;
  • communicates messages or images inconsistent with the positive images and/or good will to which Etsy wishes to associate; and/or
  • violates any law.

Submission (inclusive of the item featured in the Submission) must be Etsy Seller’s own original work product.

By providing a Submission, Etsy Seller agrees that the Submission conforms to these Official Rules and that Etsy, in its sole discretion, may disqualify any Submission for any reason, including if it determines, in its sole discretion, that the Submission fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Etsy, in its sole discretion.


One (1) Grand Prize Etsy Design Award Winner. (i) Cash Award: $20K USD, (ii) Winner Shop Badge (iii) Inclusion in an upcoming Etsy TV ad (Ad will be US only), (iv) Mentorship with Etsy experts, (v) Feature placement in marketing on Etsy’s owned channels (social media, blog, email, Editors’ Picks page) Approximate Retail Value (“ARV”): $20,310 USD.

One (1) Silver Etsy Design Award Winner. (i) Cash Award: $15K USD, (ii) Winner Shop Badge, (iii) Mentorship with Etsy experts, (iv) Feature placement in marketing on Etsy’s owned channels (social media, blog, email, Editors’ Picks page). ARV: $ 15,310USD

One (1) Bronze Etsy Design Award Winner: (i) Cash Award: $10K USD (ii) Winner Shop Badge, (iii) Mentorship with Etsy experts, (iv) Feature placement in marketing on Etsy’s owned channels (social media, blog, email, Editors’ Picks page). ARV: $ 10,310USD

One (1) Klarna People’s Pick Award Winner: (i) Cash Award: $5K USD, (ii) Klarna People’s Pick Award Shop Badge, (iii) Mentorship with Etsy experts, (iv) Feature placement in marketing on Etsy’s owned channels (social media, blog, email, Editors’ Picks page). ARV: $ 5,310USD

One Hundred (100) Finalists: (i) Etsy Gift Card: $250 USD, (ii) Finalist Shop Badge, (iii) Etsy Ads credits: $50 USD, (iv) Listing credits: 50 and (v) Inclusion in marketing on Etsy’s owned channels (social media, blog, email, Editors’ Picks page). ARV: $310USD

Non-cash Awards cannot be redeemed for cash and may not be transferred or substituted, except at the Etsy’s sole discretion. Etsy reserves the right to substitute an Award (or portion thereof) of comparable or greater value in the event the stated Award is unavailable. Awards are awarded “as is” with no warranty or guarantee, either express or implied. All fees, federal, provincial, state, local taxes (including, without limitation, income and withholding taxes) or other costs and expenses relating to the use, acceptance and possession of Award not specified herein as being provided are the sole responsibility of the winner. An IRS form 1099 will be awarded in the name of any winner who is a resident of the United States for the retail value of the Award if the Award is valued at $600 USD or higher. Limit: one (1) Award per Etsy Seller.

AWARD WINNER DETERMINATION: Following the conclusion of the Submission Deadline, Etsy will announce up to one hundred (100) finalists (“Finalists”). Among other things, Etsy will take the following into consideration when determining Finalists and Awards winners: (i) quality (overall level of craftsmanship and skill), (ii) creativity and innovation (is the item unique or imaginative?), (iii) utility and functionality (is your item functional? Does it serve its purpose?), (iv) personal story (your maker/curator story), (v) top-notch branding (does your shop feature clear, compelling descriptions, excellent customer service, and high quality photography?), and (vi) ‘Wow’ factor (is your item stunning?). Etsy will select the Grand Prize, Silver and Bronze Award winners from among the Finalists. As stated above, Etsy does not guarantee that any Finalist will be selected from among the Submissions. Finalists and Awards winners may ultimately be determined by Etsy independently of the process stated herein. Etsy may, in its sole discretion, with the approval of each Finalist select (a) any active qualifying Etsy Seller, or (b) an alternate listing from a Finalists shop to be eligible to win the Awards.

KLARNA PEOPLE’S PICK AWARD WINNER VOTING: Following the announcement of the Finalists on www.etsy.com, each Finalist shall become eligible to win the Klarna People’s Pick Award, which will be determined by a public vote, during the voting period of July 13th to July 20, 2021. There will be two methods of casting a vote: (i) on Etsy.com or on the Etsy app, users can vote by favoriting the Finalist listing of their choice (votes will be counted as incremental favorites to the listing, ie. by subtracting the number of times the listing has been favorited as of July 13, 2021 from the number of times the listing has been favorited as of July 20, 2021), and (ii) for individuals located in the United States or Germany, on the Klarna app, users can check the bookmark icon on the Finalist’s product image within the dedicated Etsy Design Awards in-app collection. An individual can only vote for any Finalist one (1) time. Multiple votes for any Finalist from any individual will be void. Votes generated by script, macro or other automated means or any other means intended to impact the integrity of the voting process as determined by Etsy may be void. Votes obtained by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements, payment for votes or offering to trade votes, as determined by Etsy, in its sole discretion, may result in those votes being void. The potential winner of the Klarna People’s Pick Award shall be the Finalist who receives the most eligible votes on both Etsy and the Klarna app combined. In the event of a tie, Etsy will determine the Klarna People’s Pick Award winner. Etsy will not reveal the incremental number of times the listing was favorited for any Finalist.

FINALIST NOTIFICATION: Etsy shall notify all Finalists of their status as a Finalist on or about July 6, 2021 via the email they provided as part of the Submission and the Etsy account associated with the Submission. If an Etsy Seller is deemed to be a Finalist, such Etsy Seller must not put their shop into vacation mode from the time they are notified that they are a Finalist until December 31, 2021 and must have the listing related to the Submission that is designated as a Finalist available to purchase from such shop at all times (if the item is vintage or one of a kind, such item must be placed on hold until December 31, 2021). In addition, if an Etsy Seller is deemed to be a Finalist, such Etsy Seller shall not publicly announce such Etsy Seller’s status as a Finalist prior to such date when all Finalists are announced by Etsy. If any Etsy Seller does not comply with these terms and conditions, Etsy has the right to deem such Etsy Seller’s Submission ineligible to win an Award.

WINNER NOTIFICATION: The potential winners of the Grand Prize, Silver and Bronze Awards will be notified via the email they provided as part of the Submission and/or the Etsy account used for entry, on or about July 28, 2021. The potential winner of the Klarna People’s Pick Award will be notified via the email they provided as part of the Submission and/or the Etsy account used for entry on or about July 28, 2021. If a potential Award winner does not respond to the winner notification email (email will be sent three (3) times over a seven (7) day period) within seven (7) days of receipt of the final email sent, or if said email is returned as undeliverable, or if the potential Award winner does not return the notification or if an Etsy Seller is otherwise found to be ineligible, does not provide required information, or if the selected winner cannot accept or receive the Award for any reason, the potential Award winner will forfeit the Award and an alternate winner may, in the sole discretion of Etsy and time permitting, be notified. Etsy reserves the right to modify the notification procedures in connection with the selection of an alternate winner. Etsy reserves the right to require each winner to sign a Liability and Publicity Release, to provide proof of identity at the nominated Award delivery address and/or to provide proof of entry validity in a time period to be specified by Etsy in order to claim a Award. Proof of identification, residency, age and entry considered suitable for verification is at the discretion of Etsy. In the event that the winner does not return all required documents within the specified time period or cannot provide suitable proof, the winner will forfeit the Award in whole and no substitute will be offered. All decisions and results of Etsy are final and binding. If the winner is an Australian resident, the Award will be posted to the address provided by them upon acceptance of the Award within 28 days of winner notification.

GENERAL CONDITIONS: By making a Submission in the Awards Program, Etsy Seller warrants that Etsy Seller has read and agrees to abide by these Official Rules and Etsy’s Terms of Use, Privacy Policy, Our House Rules, and other site policies, meets the eligibility requirements and that he or she is not prohibited from participating in the Awards Program and agrees to be bound by the decisions of Etsy which will be final and binding in all respects. Etsy Seller agrees that the conditions of submission set forth in these Official Rules, and all documents and agreements incorporated in these Official Rules by reference, solely govern the relationship between Etsy Seller and Etsy in connection with this Awards Program. Etsy reserves the right to amend these terms and conditions at any time.


For all Etsy Sellers except for French and German resident Etsy Sellers: By participating in this Awards Program and/or by accepting an Award, save for cases of death or personal injury caused by negligence of any Released Party or cases of loss or damage caused by fraud of, or breach of these Official Rules by a Released Party, Etsy Seller agrees for Etsy Seller and for Etsy Seller’s heirs, executors, and administrators to release the Awards Program Entities, and each of their respective officers, directors, agents, representatives and employees (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from or in connection with participation in this Awards Program and/or acceptance or use of an Award, and to indemnify Released Parties from any and all liability resulting or arising from the Awards Program. For German resident Etsy Sellers: For German resident Etsy Sellers the following liability rules apply: Awards Program Entities shall be liable for damages caused by culpable injury to life, body or health. By participating in this Awards Program and/or by accepting an Award, Etsy Sellers agree to release Awards Program Entities and each of their respective officers, directors, agents, representatives and employees (collectively, the "Released Parties") from any and all liability whatsoever for any other losses or damages of any kind that result from acceptance, possession or use of any Award or from entry or attempted entry into the Awards Program unless the damage of the Etsy Seller is caused by gross negligence or willful intent of a Released Party. In an event of slight negligence, the Released Parties shall be liable only for breaches of a material contractual obligation (cardinal duty). A “cardinal duty” is an obligation whose fulfilment makes the implementation of this Awards Program possible in the first place and on the fulfilment of which the Etsy Seller may therefore generally rely upon. This liability shall be limited to the typical, foreseeable damages. The Released Parties are not liable for defect Awards and for follow-up damages resulting from the defect Awards. PUBLICITY GRANT/USE OF SUBMISSIONS: Submission constitutes permission (except where prohibited by law) to use any winner’s name, likeness, product(s), listing, Award won, Avatar, Etsy ID, hometown, and/or comments about winning for purposes of online posting, advertising, promotion and publicity relating to the Awards Program, and in any and all media, now or hereafter known, throughout the world for three (3) years from the date the winner was confirmed as a winner without additional compensation, notification, permission or approval.

By making a Submission and agreeing to these Official Rules, Etsy Seller hereby grants to Etsy, its designees, successors, licensees and assigns a nonexclusive and sub-licensable license to use, reproduce, distribute, display, perform, create derivative works based upon, and otherwise exploit the Submission and all elements embodied therein including images of products, actual products, edited as Etsy sees fit, in whole or in part, in any manner, in any and all media (including, without limitation, Etsy website and related website, web-banners, emailing, Etsy social webpages and twitter account, Etsy internal communications, POS advertisings), in relation to, or promoting, the Awards Program, throughout the world, for the legal duration of the Submission rights, for advertising and promotional purposes, without further notification or permission.

Etsy has no obligation to make use of the rights granted herein.

For Australian residents only: Each Etsy Seller consents to the Etsy, its designees, successors, licensees and assigns doing or omitting to do anything which may infringe any and all moral rights of the Etsy Seller including to edit, alter and re-produce the Submission, and that such consents have been obtained to the full extent permitted under the Copyright Act 1968 (Cth).

WAIVER: Released Parties are not responsible for any technical, mechanical, or other error of any kind resulting from force majeure circumstances beyond their reasonable control and relating to or in connection with the Awards Program, including, without limitation, errors which may occur in the administration of the Awards Program, the review of Submissions, the tabulation of votes, the selection of Awards winners, the announcement of the Awards or any Awards Program-related materials caused by such force majeure event. Participation to the Awards Program by internet implies the acknowledgement by the Etsy Sellers of internet and IT systems technical limits. As a consequence Released Parties shall not be liable for damage to any computer system resulting from participating in, or accessing or downloading information in connection with this Awards Program, incomplete, lost, late, stolen, damaged, inaccurate, misdirected, garbled, delayed or undelivered Submissions, votes, email or other communications of any kind, or for technical hardware or software malfunctions or failures of any kind, lost, unavailable network connections, or failed, incomplete, garbled or delayed computer transmission, which may limit an individual’s ability to participate and/or the failure of any third party to comply with the instructions and proper administration of this Awards Program. Etsy reserves the right in its sole discretion, to disqualify any Etsy Seller or Submission that is in violation of the Official Rules or to cancel, suspend or modify the Awards Program, and disqualify any implicated Etsy Seller(s) (and their Submissions and/or votes), if any fraud, virus, actions by Etsy Sellers, technical or other error or problem of any kind, or any other occurrence that corrupts or affects the administration, integrity, security, or proper play of the Awards Program.

CAUTION: Any attempt by an Etsy Seller to deliberately damage any web site or undermine the legitimate operation of the Awards Program is a violation of criminal and civil laws, and should such an attempt be made, Etsy reserves the right to seek damages from any such Etsy Seller to the fullest extent permitted by law, including criminal prosecution. Etsy is not responsible in the event Etsy is prevented from continuing with the Awards Program as contemplated herein by any event beyond its control, including but not limited to fire, flood, earthquake, explosion, labor dispute or strike (except in respect of French resident Etsy Sellers), act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, or local government law, order, or regulation, or order of any court or other cause not within Etsy's control or concerns regarding the safety of any Etsy Seller or winner, or otherwise.

GOVERNING LAW/DISPUTES: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any participant, Etsy or the Released Parties in connection with the Awards Program, shall be governed by and construed in accordance with the laws of New York, United States for United States residents. In the event this provision is not enforceable in an Etsy Seller’s jurisdiction of residence, that jurisdiction’s law shall govern in that instance. Except in respect of French residents: Any and all disputes, claims, and causes of action arising out of or in connection with the Awards Program, shall be resolved individually, without resort to any form of class action.



WINNERS LIST: The names of the winners will be communicated to anyone who makes a written request to legal@etsy.com within 30 days after the Awards Program ends. FOR AUSTRALIAN RESIDENTS: Nothing in these conditions restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Australian Competition and Consumer Act 2010 (Cth). PRIVACY POLICY: Etsy will be collecting personal data about Etsy Sellers online, in accordance with its privacy policy to enable the Etsy and its affiliates and agencies to administer and promote this Awards Program and its winners. Please review the Etsy’s privacy policy posted on www.etsy.com/privacy. The personal information of winners may be provided to corporate affiliates of the Etsy, third parties assisting in the conduct of the Awards Program, including Award suppliers and deliverers, and for publicity purposes surrounding the Awards Program. The personal information of the winners is likely to be disclosed to countries outside Australia including the United States of America and the UK. If the personal information requested is not provided, the Etsy Seller may not participate in the Awards Program. By participating in the Awards Program, Etsy Sellers hereby agree to Etsy’s collection and usage of Etsy Seller’s personal information as described and in accordance with the Etsy’s privacy policy and acknowledges that Etsy Seller has read and accepted Etsy’s privacy policy. For residents of the EU and Australia: you have the right to access to your personal data, to request that it be updated, corrected, not used for marketing purposes, or deleted for legitimate reasons by emailing legal@etsy.com.

Last updated on Jul 12, 2021