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Vintage Mini License Plate 1953 Denmark - Wheaties Cereal Premium

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This is a great vintage mini replica license plate. The 1/6 size metal plate was originally a Wheaties Cereal premium. This license plate is from 1953 and represents Denmark. The front is an exact replica of the actual license plates from that time and the back is a brass colored metal. The plates were intended to be used on bicycles. It measures 4.9" (12.4 cm) by 2.25" (5.7 cm). It is in great vintage condition and would make a wonderful addition to any collection.

In 1953 General Mills produced four different series of miniature license plates that came as premiums in boxes of Wheaties Cereal. You could also mail in $0.25 and a box top for an envelope with 10-12 plates from one of the series. The Washington DC and Maharajah plates were bonus plates that you could only get in the cereal boxes. This license plate collection was one of the first, and most successful, premiums used to boost cereal sales and these license plates reportedly led to a nationwide 50% increase in Wheaties sales.

> The 48 plate Continental United States set (without Alaska & Hawaii which were not yet states & Washington D.C.). These were divided into 12 plate sets of the Eastern U.S., Southern U.S., Midwest U.S. & Western U.S..
> The 10 plate Territories & Possessions Set (Maharajah, Hawaii, Alaska, Virgin Islands, Guam, "Italy-Military", (Panama) Canal Zone, Philippines, The Dominican Republic & The District of Columbia)
> The 12 plate Canada Set (Northwest Territories, Yukon Territory, British Columbia, New Brunswick, Prince Edward Island, Alberta, Ontario, Quebec, Newfoundland, Nova Scotia, Manitoba & Saskatchewan)
> The 10 plate Old World & Europe set (Iran, Cuba, Turkey, The Netherlands, Denmark, Portugal, Monaco, Egypt, Malta & Switzerland)

Vintage Mini License Plate 1953 Denmark - Wheaties Cereal Premium


  • Vintage item from the 1950s
  • Material: metal
  • Ships worldwide from United States
  • Feedback: 962 reviews
  • Favorited by: 1 person