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This vintage 1940s World War II Forget-Me-Not friendship bracelet features nine engraved links in a sterling silver setting.

The Eisenstadt Mfg Co. of St Louis began production of similar sterling friendship links in 1915. Their advertising for the Bob-O-Link indicated, "It's a bird of an idea that has winged its way all over America."

"Already, without any advertising, the demand for 'bob-o-links' is running 100,000 a day, and it has only started. When the full-page advertisement comes out in the 'Saturday Evening Post,' May 22, the whole country will break out with the 'bob-o-link' craze. Jewelers will not be able to supply the demand fast enough to keep up with the ever-multiplying, endless chain of 'bob-o-link' wearers."
"Here's the Way it Works. A girl starts a bracelet by exchanging 'bob-o-links' with a friend. They each wear their 'bob-o-link' with the friend's initials engraved upon it, on a narrow black velvet ribbon, around the wrist. Then they start other friends by exchanging 'bob-o-links' with them. Thus they complete their own bracelet, and, in doing so, start ten or a dozen other girls, who, in turn, start another ten or a dozen, and so it goes until everybody has a 'bob-o-link' bracelet. It takes from nine to twelve 'bob-o-links' to complete a bracelet, and a girl isn't satisfied until she has one completed—then she immediately starts another. There is no end to it."
"Buy Her a Link—25 Cents Each."

The bracelet has a hook clasp that works well. It measures approximately 7" in length by 7/16" in width. The links are marked STERLING FORGET-ME-NOT.

This piece is in excellent condition and is a wonderful treasure to add to any collection.

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Vintage 1940s WWII Forget-Me-Not Sterling Friendship Bracelet


  • Vintage item from the 1940s
  • Materials: sterling silver, sterling
  • Ships worldwide from United States
  • Feedback: 380 reviews
  • Favorited by: 18 people