A vintage Aloha shirt by Mamo Howell for Liberty House with a tribal blue and burgundy calla lily traditional design. A midcentury Hawaiian shirt, extra large mens, from a classic island designer.
A brief history of the Mamo Howell label:
Mamo Howell is one of Hawaii’s most successful fashion designers and retailers. A woman, half Hawaiian, she started her business in her 40s. She danced hula in Waikiki to help support her family and later, in the 1950s, became Hawaii’s first top model. Very soon after she became an entrepreneur and the first Polynesian to go global in the fashion industry with her Mamo Howell designs. With a goal to bring Hawaiian design and culture, and something other than Hawaiian floral prints already so widely seen on Alho shirts, into the mainstream, she started with the idea of bringing traditional baby blankets or "kihei pili" and traditional Hawaiian quilts as her initial designs, then traditional muumuus, as well as fitted muumuus, to the mainstream. Now a legend, her name has become synonymous with Hawaiian Fashion.
This shirt was made in Hawaii and that is where I acquired it, on the island of Oahu.
Sewn in label: "Mamo Howell for Liberty House"
Care tag reads: "Style 1006 S, 65% polyester, 35% Cotton, Fabric Imported, Made in Hawaii" (the rest is faded on the front side). The back side has the care instructions, which are faded but legible and "R/N 57573"
Measurements (taken when laid flat, please double where it applies!)
Shoulder: 19" or 48.3 cm
Chest (please double): 23" or 58.4 cm
Width at hip/hem (please double): 24" or 61 cm
Sleeve length: 10.5" or 27 cm
neck (please double): 8.5" or 21.6
length: 30.25" or 77 cm
The shirt fits like a men's XL. (please check measurements of a shirt that fits well and compare.)
Condition: Very good vintage condition. There are faint rusty or yellow colored spots in various areas on the shirt, some very difficult to see, but a few on the back near the neck and back of sleeve are more visible. The shirt has been washed but no additional attempt has been made to remove these discolorations, which very likely could be removed. The staining only seems to be visible on the off white areas of the fabric. The bottom button is also missing. The shirt is still extremely wearable, but these flaws have been taken into consideration when pricing the piece.
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