Whoa! You can't favorite your own shop.

Whoa! You can't buy your own item.

Whoa! You can't favorite your own item.

Whoa! You can't add your own item to a list.

Add this item to a treasury!

Close
You don't have any treasuries yet. Enter a title below to create one.
Close

This item has been added.

View your treasury.

Like this item?

Add it to your favorites to revisit it later.
Advertising is a funny thing, even though I was just a toddler in the early 1060's when this Campaign "Put A Tiger In your Tank" began, as soon as I saw these Mugs I knew who the Tiger was. I googled the history of this campaign;
In the 1960s and early 1970s, Humble Oil had difficulties promoting itself as a nationwide marketer of petroleum products, despite a number of high-profile marketing strategies. These included the popular "Put a Tiger in Your Tank" advertising campaign and accompanying tiger mascot, introduced in 1959 to promote Enco Extra and Esso Extra gasolines. Humble Oil also used similar logotypes, use of the Humble name in all Enco and Esso advertising, and uniform designs for all stations regardless of brand. In addition, Humble Oil was a major promoter and broadcast sponsor for college football in the Pacific-8 (now Pac-12) and Southwestern conferences.

But Humble Oil still faced stiff competition from such national brands such as Shell and Texaco, which at that time was the only company to market under one brand name in all 50 states. By the late 1960s, Humble officials realized that the time had come to develop a new brand name that could be used nationwide.

At first, consideration was given to simply rebranding all stations as Enco, but that was shelved when it was learned that the word "Enco" is similar in pronunciation to a Japanese term for "stalled car."

In 1972, Exxon was unveiled as the new, unified brand name for all former Enco and Esso outlets.

And there you have the rest of the story! These Mugs are in excellent condition, Tiger is bright and Mugs are clean. The Mugs measure about 3 3/8 inches tall with the opening about 3 inches across.

International Buyers please contact me with your address for an accurate shipping quote. Thank you!

Meet the owner of umeone

Learn more about the shop and process
Linda Sapp Long

Frequently asked questions about umeone

Please check the address you have listed on Etsy for your item to be shipped to you, I ship out quickly using the address that Etsy has for you. If you are sending a gift to a different address please contact me through Etsy prior to your purchase.
Please contact me within 3 days of the items arrival to you to address any grievance. I ship most items using USPS Priority Mail. Your purchase is insured and tracked. I do my best to package your items carefully to ship safely. If your item arrives broken, please take pictures of the package and the contents, you will need this as proof of damage for the Post Office. Report the damage to your Post Office and file an Insurance claim with them. I will help you in any way I can but, I will not be held responsible for damage that was done by the Post Office.

3 Vintage Fire King Advertising Mugs "Put A Tiger In Your Tank" Humble Oil - Enco - Esso - Exxon Mobil

Overview