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Vintage Wrigley's Zoo Pop Up, Hildy Hippo, 1960s Gum Advertising, Child's Pop Up Animal

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Cute: a vintage Wrigley's Zoo pop up advertisement featuring Hildy Hippo. This was a series of advertisements based on the Wrigley's Zoo TV series (thinly veiled advertising, of course!). These pop-ups were included in kids' magazines (like Jack and Jill) or given to teachers to give to their students. This is card stock weight paper with a pop up scene in the middle; there are facts about the animal printed under the pop up.

Vintage condition: a few spots; a bit of yellowing; pop up is in good condition and stands up on its own. Piece measures approx. 11 by 6 1/2 when folded; opens out to about 15 inches.

These are charming (and kinda funny as gum propaganda: "Suggestion to Mother: Let your children chew Wrigley's Spearmint Gum often. It's a delicious, healthful treat that children just naturally enjoy chewing...")

I'm more than happy to ship internationally--please convo me for a quote. Please know that I mark customs forms with “merchandise” and the accurate price of the item. Buyers should be aware of any customs/import/VAT fees they may be responsible for in their specific country. ALSO please be aware that parcels MIGHT take several weeks to reach you. Many thanks for your understanding!

Frequently asked questions about BettyAndDot

I do my best to describe items accurately, so I hope you are happy and find no unpleasant surprises when you receive your order. I do want my customers to be 100% satisfied, so be in touch immediately if there are any concerns once you receive your parcel.

I recycle packing materials when possible; of course, I only use clean materials, and your item will come packaged with lots of care (and safely and neatly packed).

Also, I do have a dog living in my home, but my items are stored in another building in sealed containers.

Vintage Wrigley's Zoo Pop Up, Hildy Hippo, 1960s Gum Advertising, Child's Pop Up Animal


  • Vintage item from the 1960s
  • Only ships within United States.
  • Feedback: 1427 reviews