The Marketing Motherlode is a value-packed bundle of agency-tested strategies and tools, neatly-packaged for the busy small business owner or marketing manager.
This will be your go-to for a new business, a new campaign, or to add some rocket fuel to your existing entities. These marketing strategy tools will guide you through the storm of busy-work and navel-gazing. Check off all the digital marketing basics, then get back to doing what you do best!
Efficiently tackle all the elements you need to get leads online: brand identity, lead-generating funnels, and positioning/SEO (search engine optimization). PLUS we’ve included time-saving tools that keep our digital marketing agency running harmoniously.
The Marketing Motherlode includes…
⭐ Four-page Marketing Plan - Marketing strategy worksheets that cut right to the point: positioning statement, customer profile, marketing channels, and funnel plan. BIG value here.
⭐ One-Page Sales Sheet - Answer nine simple questions to arrive at your next sales strategy.
⭐ Graphic Design Creative Brief - Graphic designers prefer to receive requirements up-front vs. strewn across a lengthy convo. Help them help you! Be consistent with this graphic design request form to save time and money.
⭐ Social Media Cheat Sheet - A printable image size reference for designers (and the rest of us).
⭐ The BEST Elevator Pitch Formula - A simple process to write a killer elevator speech for your LinkedIn summary and more!
⭐ Sample Flatlay Mockups - We did the heavy lifting with these top-down designs. Fun surface photos ready to customize as B2B or B2C marketing graphics. Drop your text or product image onto blank post-its, devices, notecards, notebooks, and other desktop scenes.
⭐ Get Google to Like You - Tips, yes. Tricks, no. Follow these six Google SEO tips and get the SEO ranking you deserve.
⭐ Rules of Modern Marketing - Finally, some office decor with personality! Gorgeous 4”x4” printable inspiring posters featuring fabulous marketing mantras that aren’t gag-inducing.
⭐ Password Keeper - Companies share passwords in all sorts of ways. We’ve added consistency to the practice with our printable password journal.
⭐ Starting a Blog Checklist - Refine your idea, perfect your presence, and tackle all those technical must-haves.
The processes and procedures in this marketing plan and strategy toolkit work for an award-winning marketing agency, NorthStar HQ. Until now, we only shared these tools with long-standing clients and Not the Marketing Girl trainees.
Why should you invest in these web and social media marketing tools when free alternatives are a search away? All the top marketing blog posts and videos you’ll find through Google bury the good stuff. Skip the research and start generating leads sooner.