Coty, Lavande, Lavender, 60 ml. or 2 oz. Flacon, Parfum Extrait, 1916, 1930, Paris, France ..

François Spoturno, born in 1874, was originally from Corsica, and he studied perfumery with Antoine Chiris in Grasse for one or two years before moving to Paris, adopting a variation on his mother's name, which was 'Coti', and launching his perfume business with La Rose Jacqueminot in 1904.

Thus, in 1904, François Coty founded a fragrance company in Paris that would bear his name for over a century and become probably the most important perfume companies that ever existed. He was determined to revolutionize a fragrance industry that had seen little change during the 19th century. With Coty, he set about reinventing the perfumer’s fragrance palette.

Just five years later, Perfume City was born. A residential villa outside of Paris that was transformed into a grand industrial complex. Over time, Perfume City grew and by 1920, Coty owned and controlled all aspects of his fragrance production, including flower fields, packaging factories, print shops, and delivery vehicles.

Coty understood that to succeed on a larger scale, he needed to reach a wider audience. His strategy was simple .. it was to offer a product of rich appearance, that was still affordable. Coty commissioned artists and manufacturers, such as René Lalique and the Glassworks of Baccarat, to design beauty products packaging imbued with luxurious quality, never previously available to the masses. The strategy worked and perfumes quickly became an international mass-market luxury product almost instantly. In 1912, he opened subsidiaries in New York and London, an important move for the company.

At the end of World War I, soldiers returned home with gifts of French perfume for their loved ones. This led to a demand for Coty products in the U.S. Coty was one of the first to understand the importance of fragrance packaging, and more specifically a beautiful bottle .. "A perfume is seen as much as it is smelled", he said. His business expanded, eventually encompassing cosmetics and powders as well as perfumes, until he was one of the wealthiest men in France.

In addition to revolutionizing the packaging and marketing of perfume, Coty was also a respected perfumer and one of the greatest known in perfume history.

Lavande Perfume is truly an ode to summertime, a real stroll on the fragrant hills of Haute-Provence. Brightened by the radiant freshness of citrus fruits, this lavender perfume has a light, breezy scent, underlined by a woody, musky base with a captivating trail. This vibrant scent is a celebration of summer that captures the sunshine and brightness of Haute-Provence. Fresh and light it should be used generously!

Launched in 1936, Coty's Eau de Lavande is a beautifully fresh, clean elegant fragrance combining bergamot and clary sage with French Lavender from Provence, eucalyptus, geranium, jasmine, chamomile and violet, enhanced with deeper, warm notes of wood, vanilla and patchouli. A truly complex scent, but with a lavender heart that bursts forth in its true summer profusion.

Offered here is a beautiful sealed two ounce flacon of Coy's famous Lavande perfume, still in near perfect condition. It comes with its original box box.