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This item sold on May 12, 2013.

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✯ 1940s 50s 2 pc black dress & cropped jacket
✯ Rayon
✯ Black with nude floral embroidery
✯ Shoulder pads
✯ Cap sleeves
✯ Hook & eye closures all along the back
✯ Back zipper
✯ Attached peach camisole
✯ Peplum with floral underside
✯ Feminine scoop neck
✯ Back kick pleat
✯ Thin black piping along the lace edges
✯ Paramount Studios dress

✯ Label, HOWARD GREER Custom Original inside dress,
with J.W Robinson Co. inside jacket. Size 12 label.

✯ Estimated Size: Small/Medium
- Bust: 37"
- Waist: 27"
- Hips: 38"
- Length:

ABOUT:

- Howard Greer, (1886 – 1974) Howard Greer was credited by Vogue with “a sixth sense about the fashion future.” Greer went to New York in 1921, and became a costume designer for Famous Players Lasky, the forerunner of Paramount. He designed primarily modern dress films with glamorous wardrobes for the star, no matter what her social standing. Greer’s contract ran until 1927, when he left Paramount, to work in custom clothing and leave the black and white constraints of film. Greer opened Greer, Inc. in Los Angeles late in 1928 with a legendary star packed opening. He was the first major costume designer to take the leap of establishing his own couture house. He started with custom design, then added ready to wear along side it by 1947. After that, his clothing was sold around the country and he was in the top tier of American ready-to-wear designers . Greer specialized in cocktail and dinner dresses that he specifically designed to look good seated at a table with stunning necklines. His clientele continued to include film actresses, but he added society women and their daughters as the quality of his salon’s workmanship became apparent. Howard Greer continued to supply film costumes for studios without in house designers well into the 1950s. Mr. Greer was known for his celebrity design for women as disparate as Shirley Temple and Theda Bara. He famously provided a full wardrobe for Greta Garbo and wedding dresses for Shirley Temple and Gloria Vanderbilt. His style had long lived appeal as he created both personal and film wardrobes for stars from Mary Pickford and Gloria Swanson to Ginger Rogers and Katherine Hepburn.

Stars Howard Greer dressed: Mary Pickford,Pola Negri, Anna Q. Nillson, Katherine Hepburn, Irene Dunne, Ingrid Bergmann, Jane Russell, Sylvia Sydney

- J.W. Robinson Co. was a Los Angeles department store that dated from 1883 until it merged with May in 1993. At that time the store was Robinsons-May and consisted of several stores. The chain was bought by Federated and in 2006 they began converting the stores to Macy’s.

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Condition, Very good, Amazing dress, so feminine. I love love love this dress! This is from my personal collection and I am offering this beautiful piece to someone who can adore it much as I have. I bought this from a costume studio who had it in there collection. Unfortunately, I have never worn this dress. It is a rather a fragile delicate dress and has a few issues. Someone really took care of this dress as there are scattered mends in the lace and interfacing to hold it together, its done rather well and skillfully. The major flaws to note are small tears in the nude embroidery by the sleeve and neck area that are forming and will need some tlc. The attached peach camisole straps are loosing some life and are fraying and are barely holding on. Back kick pleat has a seam tear about an inch or so. One shoulder pad has come undone. Part of the back zipper seam is also coming undone. Otherwise, its held up so well and the rayon is in great condition.
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RESERVED / Howard Greer / Hollywood Starlet Couture Designer / 1940s 50s / Black Rayon / Peplum / Floral Nude Dress Gown / Bolero Jacket

Overview

  • Vintage item from the 1930s
  • Feedback: 99 reviews
  • Ships worldwide from California, United States
  • 4 people favorited this item